Who Owns Prime Drink?

Prime Drink is owned primarily by Congo Brands, which controls 60% of the beverage company. YouTube celebrities Logan Paul and KSI each hold 20% equity stakes in the business.

The hydration and energy drink brand has experienced remarkable market penetration since its 2022 debut. Recent developments include expansion into international markets and partnerships with major sporting organizations. Prime faces intensifying competition from established beverage manufacturers while maintaining strong recognition among younger demographics. The company diversified its product portfolio beyond hydration drinks to include energy beverages and limited edition flavors.

Who Owns Prime Drink?

Prime Drink operates under a three-way ownership structure that combines manufacturing expertise with celebrity marketing power. Congo Brands maintains majority control while the two influencer founders split minority shares equally.

Primary Ownership Structure

Congo Brands commands 60% of Prime Drink ownership, giving the Louisville-based beverage company decisive control over operational decisions. Max Clemons and Trey Steiger founded Congo Brands and brought extensive industry experience to the partnership. Their majority stake ensures product formulation, manufacturing processes, and distribution strategies align with professional standards.

Celebrity Stakeholders

Logan Paul and KSI each maintain 20% ownership in Prime. Their stakes translate into significant influence over marketing direction and brand messaging. Paul focuses promotional efforts on American markets while KSI drives growth in European territories. Both creators leverage massive social media followings to generate organic brand awareness without traditional advertising expenses.

Largest Shareholders of Prime Drink

Prime operates as a privately held company without publicly traded shares. The shareholder base consists of three primary entities with clearly defined ownership percentages and responsibilities.

Congo Brands Holdings

Congo Brands represents the dominant shareholder with 60% equity ownership. This Louisville-based beverage manufacturer brought critical infrastructure to the Prime Drink venture. Max Clemons and Trey Steiger co-founded Congo Brands before partnering with the YouTube personalities.

The company handles product creation, quality control, and global distribution networks. Their manufacturing facilities process formulations while managing supply chain logistics across multiple continents. Congo Brands controls voting rights proportional to their majority stake, granting them authority over major business decisions.

Their expertise accelerated Prime’s market entry timeline significantly. Established relationships with retailers facilitated rapid shelf placement. Distribution capabilities enabled international expansion within the first year of operations.

Logan Paul Equity Position

Logan Paul maintains 20% ownership in Prime Drink, translating his digital influence into tangible business value. His YouTube channel reaches millions of subscribers while Instagram and TikTok accounts amplify promotional messages. Paul’s wrestling career and podcast ventures expand his audience beyond traditional social media platforms.

His shareholder role extends beyond passive investment. Paul actively promotes Prime through content creation and public appearances. The influencer’s younger demographic following aligns perfectly with Prime’s target customer base. His stake generates returns through both company growth and personal brand enhancement.

KSI Ownership Stake

KSI, legally named Olajide Olatunji, holds the remaining 20% equity position. The British rapper and boxer commands substantial influence across European markets. His music releases and boxing matches maintain consistent media attention that benefits Prime’s visibility.

European expansion benefited directly from KSI’s regional popularity. UK consumers responded enthusiastically to his promotional campaigns. Continental markets followed similar patterns as his influence spread across borders. His approach mirrors successful celebrity business ventures that leverage personal brands for commercial success.

Shareholder Agreement Dynamics

The three-party ownership structure balances operational control with marketing prowess. Congo Brands exercises authority over manufacturing and distribution decisions without requiring celebrity approval. Paul and KSI influence brand direction and public messaging while respecting operational boundaries.

This arrangement prevents conflicts between business management and promotional activities. Each shareholder contributes distinct capabilities that complement rather than overlap. Financial performance benefits from specialized focus areas rather than diluted responsibilities.

Who is on the Board of Directors for Prime Drink?

Prime Drink’s board structure reflects its private ownership model with concentrated decision-making authority. The leadership team combines beverage industry veterans with entrepreneurial expertise.

Executive Leadership

Trey Steiger serves as Chief Executive Officer of Prime Drink, overseeing daily operations and strategic initiatives. His co-founding role at Congo Brands provided foundational experience before the Prime partnership. Steiger directs manufacturing processes, distribution expansion, and financial planning.

His leadership style emphasizes rapid market penetration and operational efficiency. Under his guidance, Prime secured partnerships with major retailers including Walmart, Target, and Aldi. International market entries required his approval and strategic input.

Board Governance

Max Clemons chairs the board of directors while maintaining close collaboration with Steiger. His co-founding position at Congo Brands established credibility within beverage industry circles. Clemons focuses on long-term strategic planning and competitive positioning.

Board meetings address market trends, competitive threats, and growth opportunities. Clemons leverages relationships with retail partners to negotiate favorable shelf placement and promotional terms. His background in business development shapes expansion strategies across new territories.

Operations and Manufacturing Oversight

Congo Brands executives manage production facilities and supply chain networks. Quality control protocols ensure consistency across product lines. Manufacturing capacity expanded rapidly to meet unexpected demand surges during the initial launch period.

The operations team coordinates with ingredient suppliers and bottling partners. Distribution logistics require constant optimization as sales volumes fluctuate. Inventory management prevents stockouts while avoiding excess production costs.

Marketing and Brand Strategy

While not traditional board members, Logan Paul and KSI exercise significant influence over marketing decisions. Their combined social media reach exceeds 100 million followers across platforms. Content creation strategies leverage their existing audiences rather than relying on paid advertising.

Brand messaging reflects their personalities and communication styles. Product launches coordinate with their content calendars to maximize visibility. Limited edition releases generate anticipation through teaser campaigns on their channels.

Financial Management

The financial team reports to Steiger and the board regarding revenue performance and profitability metrics. Prime’s private status eliminates public disclosure requirements, maintaining confidentiality around detailed financial information. Industry analysts estimate valuation based on revenue multiples and comparable company analyses.

Cost management focuses on ingredient sourcing and distribution efficiency. Pricing strategies balance premium positioning with competitive market rates. Investment decisions prioritize growth initiatives over short-term profitability during the expansion phase.

History of Prime Drink Co-founders

Prime Drink emerged from an unexpected partnership between former boxing rivals and experienced beverage industry operators. The collaboration combined digital influence with manufacturing capabilities.

Logan Paul Background

Logan Paul built his following through YouTube content creation starting in his teenage years. His channel grew to millions of subscribers through comedy sketches and vlogs. Controversial moments generated massive attention while occasionally damaging his reputation.

Paul transitioned into boxing, competing against fellow influencers and professional athletes. His matches attracted pay-per-view audiences and mainstream media coverage. Wrestling appearances with WWE expanded his reach beyond digital platforms.

Business ventures preceded Prime, including merchandise lines and podcast productions. These experiences provided foundational knowledge about brand building and audience monetization. His evolution from content creator to entrepreneur reflected broader trends in digital media.

KSI Journey

KSI started creating gaming videos on YouTube before diversifying into music and boxing. His rap career produced chart-topping singles in the UK. Boxing matches against other YouTubers and professional fighters generated substantial revenue and publicity.

The British creator maintained strong connections with European audiences throughout his career evolution. His authenticity resonated with fans across multiple entertainment categories. Business acumen developed through various ventures before the Prime partnership materialized.

Congo Brands Founders

Max Clemons and Trey Steiger established Congo Brands with beverage industry expertise. Their backgrounds included product development and distribution management. The company operated successfully before the Prime collaboration opportunity arose.

Recognizing the potential of celebrity partnerships, they approached Paul and KSI about creating a beverage brand. The proposal aligned with both influencers’ interests in business expansion beyond content creation. Negotiations resulted in the ownership structure that launched Prime Hydration in January 2022.

Partnership Formation

Paul and KSI’s boxing rivalry had concluded with mutual respect replacing animosity. Both recognized opportunities in collaborating rather than competing. The Prime concept combined their promotional abilities with Congo Brands’ operational expertise.

Initial product development focused on health-conscious formulations without added sugar. Coconut water and electrolytes formed the hydration drink base. The partnership announced Prime’s launch through coordinated social media campaigns that generated immediate consumer interest.

FAQs

Is Prime Drink publicly traded?

No, Prime Drink operates as a privately held company with no publicly traded shares. Ownership remains concentrated among Congo Brands, Logan Paul, and KSI.

How much is Prime Drink worth?

Prime Drink’s estimated valuation ranges between $2 billion and $8.4 billion as of 2025¹. Exact figures remain undisclosed due to private ownership status.

Who controls Prime Drink operations?

Congo Brands controls Prime Drink operations through its 60% majority ownership. CEO Trey Steiger manages daily business activities and strategic decisions for the company.

What percentage does Logan Paul own of Prime?

Logan Paul owns 20% of Prime Drink. His equity stake provides significant financial returns while his promotional efforts drive American market sales and brand recognition.

Does KSI still own part of Prime?

Yes, KSI maintains 20% ownership of Prime Drink. He actively promotes the brand across European markets and participates in strategic marketing decisions alongside Logan Paul.