ABN Amro profile and corporate video
“ABN AMRO serves retail, private and commercial banking customers in the Netherlands and across the globe. Along with a comprehensive range of products and services, we offer in-depth financial expertise, extensive knowledge of numerous sectors and an international network supporting our customers’ domestic and international operations.
We aim to respond to the ever-changing market and, in doing so, to our customers’ ever-changing needs. Customers want a bank that acts in the context of today’s realities and is straightforward with them at all times; a bank that learns from its experiences and whose top priority is to provide the best possible service.
Markets
As a leading retail and commercial bank, we have a strong base in the Netherlands and follow our customers abroad. We are active internationally in areas in which we have substantial expertise, such as Energy, Commodities & Transportation (ECT) and ABN AMRO Clearing, and focus on our existing Private Banking activities in the Netherlands, Europe and Asia.
Approach
ABN AMRO boasts a history reaching back 300 years. We combine our rich heritage with a forward-looking approach in order to meet the needs of today’s customers. Our goal is to exceed our customers’ expectations by retaining their trust and by standing out from the crowd through our professionalism and customer-centred approach. Everything we do is aimed at supporting our customers and helping them to achieve more. We believe this ambition is the essence of professional banking.
Sustainability
When it comes to sustainability, we aim to be a leading bank in this area within a few years. With this in mind, we consciously embed sustainability in the bank’s strategy and operations.
Developments
ABN AMRO takes its responsibilities to its stakeholders seriously. We strive to achieve excellent financial results, but we never allow our customers to take irresponsible risks.
We have learned from our experiences and are working openly to further improve our organisation and to contribute to reforms in the banking industry.
The Dutch state acquired ownership of the Dutch activities of ABN AMRO Holding N.V. and Fortis Bank Nederland in 2008. ABN AMRO and Fortis Bank Nederland merged in 2010 to form the current ABN AMRO.”
“ABN Amro History
On 1 July 2010 the legal merger between ABN AMRO Bank N.V. (ABN AMRO Bank) and Fortis Bank (Nederland) N.V. (Fortis Bank Nederland) was completed, creating a combined entity called ABN AMRO Bank N.V. “
*Information from Abnamro.com
**Video published on YouTube by “The Others Creativity“