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Alliance Data Systems Corp. history, profile and corporate video

Alliance Data Systems Corp. provides data-driven and transaction-based marketing and customer loyalty solutions. The company operates through three reportable business segments: LoyaltyOne, Epsilon, and Private Label Services & Credit. The LoyaltyOne segment provides marketing sevices and also designs, builds, and maintains both standalone loyalty programs for individual clients, and coalition loyalty programs, including the AIR MILES Reward Program. This segment products and services include AIR MILES reward program, loyalty services, loyalty consulting, customer analytics, and creative services. The Epsilon segment provides integrated direct marketing solutions that combine database marketing technology and analytics with a broad range of direct marketing services, including email marketing campaigns. This segment products and services include marketing services, marketing database services, analytical services, strategic consulting and creative services, proprietary data services, and digital communications. The Private Label Services & Credit segment provides risk management solutions, account origination, funding, transaction processing, customer care and collections services for the company’s private label retail credit card programs. This segment products and services include processing services, new account processing, bill processing, remittance processing and customer care, private label receivables financing, underwriting and risk management and receivables funding. Alliance Data Systems primary markets include retail, financial services, hospitality, healthcare, consumer packaged goods, grocery, and pharmaceutical. The company was founded in 1996 and is headquartered in Plano, TX.

“Alliance Data Systems History

Alliance Data was formed from the December 1996 merger of two entities: J.C. Penney‘s credit card processing unit and The Limited‘s credit card bank operation, named World Financial Network National Bank.

In August 1998, Alliance Data acquired LoyaltyOne, then-branded The Loyalty Group Canada, for $250 million.The deal gave Alliance Data two valuable business enhancements, Canada’s Air Miles Rewards Program and the company behind the popular Air Miles program, LoyaltyOne.

But, it wasn’t until June of 1999, that the real substance of the company was truly in place.

In May 2007, Alliance Data and The Blackstone Group, a private equity firm, announced plans for Alliance Data to be acquired by The Blackstone Group. In April 2008, Alliance Data terminated the merger agreement with Blackstone Affiliates.

Ed Heffernan was promoted to president and CEO of Alliance Data in February 2009, after being with the company since 1998.”

*Information from Forbes.com and Wikipedia.org

**Video published on YouTube by “AllianceDataADS