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Beam Inc. history, profile and corporate video

 Beam Inc. is a premium spirits company that makes and sells branded distilled spirits products in major markets worldwide. The company products include bourbon whiskey, tequila, Scotch whisky, Canadian whisky, vodka, cognac, rum, cordials, and ready-to-drink pre-mixed cocktails. Its portfolio consists of Power Brands, Rising Stars, Local Jewels and Value Creators. The Power Brands are its core brand equities, with global reach in premium categories and large annual sales volume. Rising Stars are smaller premium brands in priority markets. The Local Jewels act as Power Brands in local markets. Value Creators include a variety of brands competing across multiple categories. The company has three geographic segments: North America; Europe, Middle East and Africa; and Asia Pacific and South America. Each segment is engaged in the manufacture and sale of distilled spirits products Beam was founded in 1904 and is headquartered in Deerfield, IL.

Beam HERITAGE

The people of Beam Suntory are the custodians of brands that have heritages measured in centuries. In 1795, a farmer and grain mill operator named Jacob Beam produced the first barrel of whiskey that would become Jim Beam, our flagship brand now overseen by seventh generation Beam master distiller Fred Noe.

The history of Suntory begins in 1899 when the founder Shinjiro Torii started producing sweet wines. He then courageously produced the first Japanese whisky and today, Suntory is the No.1 whisky distiller in Japan, known for its flagship single malt whisky  “Yamazaki,” “Hakushu,” and the blended whiskies “Hibiki.”

Suntory has at its origins a “Yatte Minahare – Go for it!” spirit that encourages its team to dream big … the very same values and entrepreneurial spirit that have built Beam for more than 200 years and will guide Beam Suntory as a global leader in premium spirits.”

*Information from Forbes.com and Beamglobal.com

**Video published on YouTube by “Beam Suntory

Industry:

Beverages

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