Interpublic Group of Cos., Inc. history, profile and corporate video
Interpublic Group of Cos., Inc. is an advertising and marketing services company. The company is comprised of communication agencies that deliver custom marketing solutions on behalf of its clients. Its global brands include Draftfcb, FutureBrand, GolinHarris International, HUGE, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNAGLOBAL, McCann Erickson, Momentum, MRM Worldwide, Octagon, R/GA, UM and Weber Shandwick. Its domestic brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin Agency. The company operates its business through two segments: Integrated Agency Network and Constituency Management Group. The Integrated Agency Network segment is comprised of Draftfcb, Lowe, McCann, Media agencies and Stand-alone agencies. The Constituency Management Group segment includes Weber Shandwick, FutureBrand, DeVries, GolinHarris, Jack Morton, and Octagon Worldwide, provides clients with diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity and strategic marketing consulting. The company was formerly known as McCann-Erickson, Inc. and changed its name The Interpublic Group of Co., Inc. in January 1961. Interpublic was founded on September 18, 1930 and is headquartered in New York, NY.“
“Interpublic Group History
The first marketing services management holding company, IPG was created in 1960 with McCann-Erickson and McCann-Marschalk as its two subsidiaries.
In 2002, IPG suffered a precipitous drop in its stock price and reputation in an accounting scandal that was an epidemic among American companies (such as Enron, WorldCom, Tyco, and Adelphia) during that period. In that year, Interpublic was alleged in violation of the Securities Exchange Act over misrepresentation and artificially inflating its earnings. As of November 18, 2008 (taking into account stock splits), IPG’s stock has sold at approximately the same price it was on November 18, 1987.
Interpublic, working to simplify its structure after its overload of deals in the ’90s and ’00s, did not complete any acquisitions in 2005 and 2006. It disposed of 51 businesses in 2005 and 2006, primarily outside the U.S.; Interpublic said it exited 23 “loss-making international affiliates” in 2006. Interpublic in April 2007 announced it agreed to buy Reprise Media, a search engine marketing firm. In July of that same year, FCB-Ulka Advertising Private Limited, a subsidiary of IPG, was renamed DRAFTFCB+Ulka Advertising Pvt. Ltd.”
*Information from Forbes.com and Wikipedia.org
**Video published on YouTube by “LonelyLab15“