Monster Beverage Corporation – history, company profile (overview) and history video
Monster Beverage Corporation is a holding company headquartered in Corona, California, United States. The Company’s subsidiaries develop and market energy drinks.
HISTORY
Monster Beverage Corporation was originally founded as Hansen’s in 1935 in Southern California. Hubert Hansen and his three sons originally sold juice products under the Hansen’s name.
In 1988, the company was acquired by the California CoPackers Corporation and renamed Hansen Natural Company.
In 1997, the company launched its first energy drink, Hansen’s Energy.
In 2012, the company changed its name from Hansen’s Natural to Monster Beverage Corporation.
In 2015, The Coca-Cola Company purchased a stake in Monster Beverage Corporation.
In 2022, Monster acquired CANarchy Craft Brewery Collective.
In 2022, Monster Beverage and Constellation Brands were considering a merger.
In 2023, Monster acquired Vital Pharmaceuticals, the owner of Bang Energy.
BRANDS
- Monster Energy;
- Burn;
- NOS;
- Full Throttle;
- Relentless;
- Mother;
- Reign;
- Predator;
- Bang;
- Canarchy;
- Tour Water.
PRODUCTS
- Monster Energy;
- Monster Energy Ultra;
- Monster MAXX;
- Java Monster;
- Espresso Monster;
- Caffé Monster;
- Monster Rehab;
- Muscle Monster;
- Monster Hydro;
- Monster HydroSport Super Fuel;
- Monster Dragon Tea;
- Reign Total Body Fuel;
- Reign Inferno;
- NOS;
- Full Throttle;
- Burn;
- Samurai;
- Relentless;
- Mother;
- Power Play;
- BU;
- Nalu;
- BPM;
- Gladiator;
- Ultra Energy;
- Live+;
- Predator.
With more than 3,500 employees, Monster Beverage Corp. is considered one of the world’s largest energy drink manufacturers. According to Forbes, it is considered one of the Largest Public Companies in the World.
*Information from Forbes.com, Wikipedia.org, and www.monsterbevcorp.com.
**Video published on YouTube by “Companies History“.