Monster Beverage Corporation history, profile and corporate video
Monster Beverage Corporation is a holding company headquartered in Corona, California, United States. Through its subsidiaries, it develops and markets energy drinks.
The company was founded in 1935 as Hansen’s, by Hubert Hansen and his three sons and was originally selling juice products.
In 1988, the company was acquired by the California CoPackers Corporation and renamed Hansen Natural Company.
In 2012, after energy drinks brands became the largest source of revenue, the company changed its name from Hansen’s Natural to Monster Beverage Corporation.
In 2015, the company sold its Hansen’s juices and sodas (Hubert’s Lemonade, Blue Sky sodas, Peace Tea, and other non-energy drink brands) to The Coca-Cola Company.
In 2022, Monster Beverage acquired CANarchy Craft Brewery Collective.
BRANDS
- Monster Energy;
- Relentless;
- Full Throttle;
- NOS;
- Mother;
- Burn;
- Predator;
- Reign.
PRODUCTS
- Monster Energy
- Monster Energy Ultra
- Monster MAXX
- Java Monster
- Espresso Monster
- Caffé Monster
- Monster Rehab
- Muscle Monster
- Monster Hydro
- Monster HydroSport Super Fuel
- Monster Dragon Tea
- Reign Total Body Fuel
- Reign Inferno
- NOS
- Full Throttle
- Burn
- Samurai
- Relentless
- Mother
- Power Play
- BU
- Nalu
- BPM
- Gladiator
- Ultra Energy
- Live+
- Predator
With more than 3,500 employees, Monster Beverage Corporation is considered one of the Largest Public Companies in the World, according to Forbes.
*Information from Forbes.com, Wikipedia.org, and www.monsterbevcorp.com.
**Video published on YouTube by “Monster Energy“.
