OLAY history, profile and history video

       Olay is a skin care brand owned by Procter & Gamble. It is considered one of the largest cosmetic brands in the world.


       Olay’s first product, Beauty Fluid, was created in 1952 by the chemist Graham Wulff as a gift for his wife. He chose the name “Oil of Olay” as a spin on the word “lanolin”, a key ingredient.

       The Olay brand was first introduced in 1952 as Oil of Olay in South Africa by Graham Wulff, a former Unilever chemist, and his marketing partner, Jack Lowe, a former copywriter.

       Wulff and Lowe run the company under de banner of Adams National Industries (ANI).

       In 1970, Adams National Industries (ANI) was acquired by Richardson Merrell Inc (later Richardson Vicks Inc – RVI).

       In 1985, RVI was acquired by Procter & Gamble (P&G).

       In 1991, Olay was the first mass-market skincare brand to offer Anti-Oxidants and UVA/UVB protection.

       In 1999, Procter & Gamble (P&G) unified the brand under a global name. Thus, Oil of Ulan and Ulay became Olay.

       In 2000, Olay Total Effects was the first mass skincare range to introduce the powerful anti-ageing ingredient Niacinamide, also known as Vitamin B3, which is proven to strengthen the skin barrier and to help restore a youthful skin appearance.

       In 2002, Olay was the first mass skincare brand to use peptides. The Amino-Peptides complex (PAL-KTTKS) helps the natural production of collagen for firmer-looking skin and reduces the appearance of lines and wrinkles.

    - Advertisement -

       In 2018, Olay brought to the market a new skin care experience with the Olay Whips collection with Active Rush Technology, for women who want a moisturiser with a lightweight feel.


    • Skincare Bundles;
    • Face Moisturisers;
    • Face Cream SPF;
    • Eye cream;
    • Night Cream;
    • Serum;
    • Face Cleanser;
    • BB/CC Cream;
    • Face Mask;
    • Dull skin;
    • Dry Skin.

    *Information from and

    **Video published on YouTube by “P&G (Procter & Gamble)



    Related videos