OLAY history, profile and history video

       Olay is a skincare brand owned by Procter & Gamble. It is considered one of the most well-recognized cosmetic brands in the world.


       Olay’s first product, Beauty Fluid, was created in 1952 by South African chemist Graham Wulff as a gift for his wife. Wulff was inspired by his wife and other women who wanted deep hydration without the thick heavy creams of the day.

       The Olay brand was introduced in 1952 in South Africa as Oil of Olay by Graham Wulff, a former Unilever chemist. He chose the name “Oil of Olay” as a spin on the word “lanolin”, a key ingredient. Wulff and his marketing partner, Jack Lowe, run the company under the banner of Adams National Industries (ANI).

       In the late 1950s/early 1960s, Oil of Olay started becoming available to women across the globe, being marketed under different names: Oil of Ulay (in the UK and Ireland), Oil of Ulan (in Australia), and Oil of Olaz (in France, Italy, the Netherlands, and Germany)

       In 1970, Adams National Industries (ANI) was acquired by Richardson Merrell Inc (later Richardson Vicks Inc. – RVI).

       In 1985, Richardson Vicks Inc. (RVI) was acquired by Procter & Gamble (P&G).

       In 1991, Olay was the first mass-market skincare brand to offer Anti-Oxidants and UVA/UVB protection.

       In 1999, Procter & Gamble (P&G) unified the brand under a global name. Thus, Oil of Olay officially became Olay.

       In 2000, Olay Total Effects was the first mass skincare range to introduce the powerful anti-ageing ingredient Niacinamide, also known as Vitamin B3, which is proven to strengthen the skin barrier and to help restore a youthful skin appearance.

       In 2002, Olay was the first mass skincare brand to use peptides. The Amino-Peptides complex (PAL-KTTKS) helps the natural production of collagen for firmer-looking skin and reduces the appearance of lines and wrinkles.

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       In 2018, Olay brought to the market a new skincare experience with the Olay Whips collection with Active Rush Technology, for women who want a moisturiser with a lightweight feel.


    • Skincare Bundles;
    • Face Moisturisers;
    • Face Cream SPF;
    • Eye cream;
    • Night Cream;
    • Serum;
    • Face Cleanser;
    • BB/CC Cream;
    • Face Mask.

    *Information from,, and

    **Video published on YouTube by “Companies History



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