Pampers – history, profile and corporate video
Pampers is an American brand of diapers, training pants, and wipes. It is owned by Procter & Gamble. Pampers is considered one of the world’s most iconic brands and one of the world’s most valuable diaper brands.
HISTORY
The history of the Pampers brand began in the 1950s when Victor Mills, an American chemical engineer who, while working for Procter & Gamble (P&G), was looking for a better way to diaper his grandson and revolutionized child care with the invention of the disposable diaper.
In 1956, Mills knew there must be a better alternative to cloth diapers, so he asked his Research and Development colleagues to work on developing the first high-quality, affordable disposable diaper. He began work on that product using his grandchildren as test subjects.
The first Pampers disposable diaper shipped in 1961. The name “Pampers” was coined by Alfred Goldman, Creative Director at Benton & Bowles, the first ad agency for the account.
In the 1970s, the pin-on design was replaced with tape so that parents could take a quick peek at what was going on in the diaper. Pampers also released Pampers Toddler Size, Extra Absorbent Daytime, Improved Newborn, Quilted Pampers, and Premature Infant Size.
In the 1980s, Pampers released the first thin diaper made with absorbent gelling material, which made the average weight of a typical medium-sized diaper decrease by 50%. It also came up with elastic leg gathers, tabs that could be refastened, and a softer liner.
In 1987, Pampers and Huggies introduced frontal tape systems, which allow repositioning of the lateral tape without tearing the diaper.
In the 1990s, Pampers developed Ultra Dry Thins diapers that pulled moisture into the core, then sprang back to absorb even more. It also came up with the first stretch panels to make diapers more comfortable.
In 1996, P&G acquired Baby Fresh wipes from Kimberly-Clark.
*Information from Forbes.com, Wikipedia.org, us.pg.com and www.pampers.com/en-us.
**Video published on YouTube by “Companies History“