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    Yokohama Rubber

    The Yokohama Rubber Company, Limited – history, company profile (overview) and corporate video

       The Yokohama Rubber Co., Ltd., (横浜ゴム株式会社) is a tire company headquartered in Tokyo, Japan.

    OPERATIONS


    Tires

       Yokohama Rubber develops, manufactures, and sells tires, from general-use tires for passenger cars to winter tires; truck and bus tires; off-highway tires (OHT) for agricultural machinery, construction machinery, industrial machinery, and forestry machinery; and various tires used in a wide range of motor sports.

    Multiple Business (MB Group)

       Multiple Business, or MB Group, offers industrial and automotive hoses, couplings, conveyor belts, marine products, aerospace products, sealing materials, aircraft components, and other industrial products.

    Other

       The Other segment manufactures and sells the PRGR brand golf products and equipment.

    HISTORY


       The Yokohama Rubber Co., Ltd., was established in 1917 as Yokohama Rubber Manufacturing Co., Ltd. (橫濱護謨製造株式會社), a joint venture between Yokohama Electric Cable Manufacturing Company (predecessor of today’s Furukawa Electric Co.) and BFGoodrich Company.

       In 1920, the construction of the company’s first production facility, the Hiranuma Plant, was completed in Hiranuma-cho, Yokohama. It began producing belts, tires and other products using refining processes and belt, hose and tire manufacturing equipment from the U.S.

       In 1923, the Hiranuma Plant was completely destroyed by the Great Kanto Earthquake.

       In 1929, the construction of the Yokohama Plant was completed in Heian-cho, Tsurumi-ku, Yokohama.

       In 1933, the flat-resistant Golden Ply Tire was launched.

       In 1937, the trademark name was changed from Goodrich to Yokohama.

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       In 1938, the company manufactured the tires used on the Grosser Mercedes used as the Imperial vehicle of Emperor Hirohito.

       In 1941, Koua Rubber Industry Co., Ltd., was established in Shanghai, China, and Yifeng Rubber Ammunition Factory Co., Ltd, in Tianjin, China. It also began the production of tires for Japan’s Zero fighter planes.

       In 1943, the Mie Plant was established in Mie Prefecture.

       In 1946, the Mishima Plant was established in Shizuoka Prefecture.

       In 1950, stocks were listed on the Tokyo Stock Exchange and the Osaka Securities Exchange.

       In 1954, Japan’s first snow tire, Y-29, was launched.

       In 1955, the HAMA SAFETY and HAMA LINER, Japan’s first tubeless tires, were launched.

       In 1962, “Smileage Mark” was created to promote sales of YOKOHAMA brand tires.

       In 1963, the Japanese company name was changed to match the English, The Yokohama Rubber Co., Ltd.

       In 1969, Yokohama Tire Corporation was established as US tire sales company.

       In 1971, the company began selling Japan’s first steel radial tubeless tire, the G.T. SPECIAL STEEL.

       In 1973, Yokohama Aeroquip Co. was established in a joint venture with U.S.-based Aeroquip A.G.

       In 1973, Yokohama also signed a manufacturing technology licensing agreement with South Korea’s Hankook Tire Mfg. Co., Ltd., and took an equity stake in Ethiopia’s Addis Tyre Co. S.C.

       In 1975, the company began selling Japan’s first truck/bus radial steel tires with an aramid-fiber carcass.

       In 1978, the company began selling ADVAN HF for passenger cars.

       In 1981, the BF Goodrich Company sold its majority share in Yokohama Rubber Co., Ltd. to Japanese companies.

       In 1983, the company began selling the PRGR (ProGear) golf equipment.

       In 1984, Yokohama Tire (Canada) Inc. was established.

       In 1984, GETTAR, Japan’s first radial tire for motorcycles, was also launched for sale.

       In 1987, ADVAN Porsche, equipped with ADVAN racing tires, won the Japan Endurance Championship series for the third consecutive year.

       In 1988, GTY Tire Company was established in the U.S. in a joint venture with U.S. company General Tire and Toyo Tire and Rubber Co., Ltd.

       In 1989, YH America Inc. was established in the U.S. to assemble automotive hydraulic pressure hoses. Yokohama Reifen GmbH was also established as a tire sales company in Germany.

       In 1989, Yokohama also acquired U.S. tire maker The Mohawk Rubber Company.

       In 1990, the company took an equity stake in Taiwan’s SC Kingflex Corporation.

       In 1992, U.S. subsidiary Yokohama Tire Corporation absorbed Mohawk Rubber Company, and Mohawk Rubber’s non-tire business was spun off into new subsidiary SAS Rubber Company.

       In 1996, Yokohama Tire Philippines Inc. and Yokohama Tire Taiwan Co., Ltd. were established. Yokohama Rubber (Thailand) Co., Ltd., was also established to manufacture automotive sealants and assemble high-pressure hoses

       In 1996, Yokohama acquired all shares of Yokohama Aeroquip Co. and changed the corporate name to Yokohama Hydex Co.

       In 1997, Yokohama Tire Vietnam Company was established.

       In 2001, the company entered into an alliance with Germany’s Continental AG. Hangzhou Yokohama Tire Co., Ltd. was also established.

       In 2001, AVS Sport tire received technical certification for use on the Aston Martin Vanquish.

       In 2003, N.V. Yokohama Belgium S.A. was established.

       In 2004, Yokohama Tire Manufacturing (Thailand) Co., Ltd, Yokohama Hoses & Coupling (Hangzhou) Co., Ltd., and Yokohama Hamatite (Hangzhou) Co., Ltd. were established.

       In 2005, Yokohama Tire Korea Co., Ltd., Yokohama Russia L.L.C., and Yokohama Europe GmbH were established. Yokohama Rubber (China) Co., Ltd. was also established to oversee group business operations in China.

       In 2006, Yokohama Tire Sales (Shanghai) Co., Ltd. and Suzhou Yokohama Tire Co., Ltd. were established. Shandong Yokohama Rubber Industrial Products Co., Ltd. was also established to manufacture and sell conveyor belts in China.

       In 2007, Yokohama India Pvt. Ltd. was established.

       In 2008, Yokohama Asia Co., Ltd., Yokohama Rubber Latin America Comercio Ltda., Y.T. Rubber Co., Ltd., and LLC Yokohama R.P.Z. were established.

       In 2009, Yokohama Industrial Products Europe, GmbH and Yokohama Tire Japan Co., Ltd. were established.

       In 2010, Yokohama Industrial Products Japan Co., Ltd. was established.

       In 2011, Yokohama Industrial Products Sales – Shanghai Co., Ltd. was established.

       In 2013, Yokohama Industrial Products Asia-Pacific, Yokohama Tire Mexico S. de R.L. de C.V., and Yokohama Tire Manufacturing Mississippi LLC were established.

       In 2014, Yokohama developed the world’s first simulation technology for visualizing the noise created by spinning tires. The company also signed an agreement with South Korea’s Kumho Tire Co. Inc.

       In 2014, Yokohama Industries Americas Inc. was also established upon the merger of YH America Inc. and SAS Rubber Company.

       In 2015, Yokohama signed a partnership agreement with Chelsea Football Club of the English Premier League.

       In 2015, the company also acquired Kameyama Bead Co., Ltd, a specialized maker of tire beads, from Fuji Seiko Co., Ltd.

       In 2016, the company acquired the Netherlands OHT tire maker, the Alliance Tire Group B.V. (ATG). It also established a marine products plant in Indonesia.

       In 2017, Aichi Tire Industry Co., Ltd. was established.

       In 2018, the company developed the world’s largest floating fender.

       In 2021, the company acquired Poland’s tire distributor ITR CEE Spółka z.o.o. It also transferred the Hamatite business to Switzerland’s Sika Group.

       In 2022, Yokohama merged the Aerospace Division into the Industrial Products Division.

       In 2023, the company acquired Trelleborg AB’s Wheel Systems business, which engaged in the manufacture and sale of off-highway tires.


       With more than 28,000 employees, the Yokohama Rubber Company, Limited is considered one of the Largest Public Companies in the World, according to Forbes.

    *Information from Forbes.com, Wikipedia.org, and www.y-yokohama.com/global/.

    **Video published on YouTube by “YokohamaUK

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