Dentsu Inc. history, profile and corporate video

    . Dentsu Inc. engages in the provision of advertising and communication-related solution services. It operates through the following segments: Advertising, Information Services, and Other. The Advertising segment plans, develops, markets, and executes advertising via a wide range of media including newspapers, magazines, radio, television, the Internet, sales promotions, movies, outdoor, and transits. The Information Services segment provides information system consulting, development, and operations; software project sales, and general network services. The Other segment includes real estate leasing, sales, and brokerage; insurance agency business, temporary staffing, and accounting services. The company was founded by Hoshiro Mitsunaga on July 1, 1901 and is headquartered in Tokyo, Japan.

    “Dentsu History

    1901      Hoshiro Mitsunaga establishes Japan Advertising Ltd. and Telegraphic Service Co.

    1906      Telegraphic Service Co. becomes Japan Telegraphic Communication Co., Ltd.

    1907      Japan Advertising Ltd. merges with Japan Telegraphic Communication Co., Ltd. and starts to engage in communication and advertising operations.

    1936      Japan Telegraphic Communication Co., Ltd. relinquishes its news services department to Domei News Agency and re-launches itself as a specialized advertising agency.

    1940      Shinzo Mitsunaga becomes the second President.

    1943      The Company acquires 16 companies in a move to augment its advertising agency business. Operational bases are established in Tokyo, Osaka, Nagoya and Kyushu.

    1945      Sekizo Ueda becomes the third President.

    1947      Hideo Yoshida becomes the fourth President.

    1948      Creation of the Dentsu Advertising Awards.

    - Advertisement -

    1949      Creation of the Dentsu Advertising Essay Contest for Students.

    1951       Dentsu establishes the Radio Division at its Head Office and local offices. Commercial radio broadcasting begins in Japan.

    1953      Dentsu creates the Radio and Television Division at its Head Office and local offices. Commercial television broadcasting begins.

    1955      Dentsu Advertising Ltd. becomes the new company name.

    1963      Tsuneji Hibino becomes the fifth President.

    1967      Completion of Tsukiji Head Office Building.

    1973      Yoshichika Nakahata becomes the sixth President.

    1974      Advertising Age ranks Dentsu No. 1 advertising agency worldwide in terms of (calendar 1973) billings.

    1977       Hideharu Tamaru becomes the seventh President.

    1981      The company formerly known as JIMA Dentsu Advertising, Ltd. and U.S. partner Young & Rubicam’s Japanese affiliate establish Dentsu Young & Rubicam as a joint venture in Tokyo.

    1984      Dentsu and U.S.-based Young & Rubicam jointly establish DYR, an international service network.

    1985      Gohei Kogure becomes the eighth President.

    1988     Advertising Age names Dentsu the 1987 “International Agency of the Year.”

    1989      Fiscal 1989 billings exceed 1 trillion yen.

    1993      Gohei Kogure becomes the first Chairman. Yutaka Narita becomes the ninth President.

    1995      Dentsu establishes five domestic regional subsidiaries.

    1996      Japan-China Advertising Education Exchange Project commences. Dentsu Tec Inc. is established.

    2000    Dentsu makes an equity investment in the Bcom3 Group. Information Services International-Dentsu, Ltd. lists its shares on the First Section of Tokyo Stock Exchange.

    2001     Dentsu lists its shares on the First Section of Tokyo Stock Exchange. Dentsu commemorates its 100th anniversary.

    2002     Yutaka Narita becomes the second Chairman. Tateo Mataki becomes the 10th President. The Bcom3 Group merges with Publicis Groupe S.A. Dentsu acquires a 15% stake in the newly formed group. Dentsu’s new Shiodome Head Office Building opens in November.

    2003     Dentsu East Japan Inc., Ad Dentsu Tokyo Inc. and Dentsu Tohoku Inc. merge, with Dentsu East Japan as the surviving company.

    Geneon Entertainment Inc. and Geneon Entertainment (USA) Inc. are converted to subsidiaries.

    2004     Tateo Mataki becomes the President & CEO.

    Dentsu Group initiates the UNESCO World Terakoya Movement “kururimpa” project.

    2005     Dentsu Group obtains BS7799 certification and Information Security Management Systems (ISMS) certification.

    All of Dentsu’s domestic branch offices receive ISO 14001:2004 certification.

    2006     Dentsu Tec is converted to a wholly-owned subsidiary, and its shares are delisted.

    2007     Dentsu Group achieves consolidated billings (net sales) of 2 trillion yen.

    Tateo Mataki becomes the third Chairman. Tatsuyoshi Takashima becomes the eleventh President.

    2008    Dentsu establishes an internal committee for the deliberation of environment-related strategies.

    Dentsu receives “Eco-First Company” certification.

    2009     Dentsu announces the new Dentsu Group corporate philosophy: “Good Innovation.”

    Dentsu introduces the “Director, Member of the Board & Executive Officer” management system.

    cyber communications inc. becomes a wholly-owned subsidiary.

    Dentsu Announces New Medium-Term Management Plan “Dentsu Innovation 2013”.

    2010     Dentsu establishes Dentsu Digital Holdings.

    Dentsu establishes Dentsu Network West.

    2011      Tatsuyoshi Takashima becomes the fourth Chairman. Tadashi Ishii becomes the twelfth President & CEO.

    2012      Dentsu establishes the Dentsu Network, an umbrella organization of the Company’s agencies outside Japan. Dentsu Network West is absorbed into the Dentsu Network.

    2013      Dentsu acquires Aegis Group plc and establishes a new global operating unit, Dentsu Aegis Network Ltd., in London.”

    *Information from and

    **Video published on YouTube by “dentsu



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