Green Mountain Coffee Roasters, Inc. (GMCR) history, company profile (overview) and corporate video
Green Mountain Coffee Roasters, Inc. was a beverage and coffeemaker company headquartered in Waterbury, Vermont, United States. It produces a diverse range of bean and ground coffee selections and other specialty beverages, including tea, hot apple cider and hot cocoa also offered in K-Cup portion packs.
HISTORY
Green Mountain Coffee Roasters began in 1981 as a small café in Waitsfield, Vermont, roasting and serving coffee to the public and a few restaurants. The entrepreneur Bob Stiller bought a stake in this small specialty coffee roasting company after he discovered a cup of coffee that he enjoyed so much that he sought after its source. Stiller was dedicated to roasting exclusively arabica coffee beans.
In 1993, the company went public, being listed on the NASDAQ Stock Market under the stock symbol GMCR.
In 2002, Green Mountain signed an agreement to sell fair trade coffee under the Newman’s Own Organics label.
In 2006, the company acquired Keurig, Inc., a manufacturer of single-cup brewing systems.
In March 2009, Green Mountain company acquired Seattle-based Tully’s Coffee brand.
In November 2009, the company acquired the wholesale division of Canadian coffee provider Timothy’s World Coffee.
In December 2009, it acquired the California-based Diedrich Coffee.
In 2010, Green Mountain Coffee acquired Quebec-based coffee services company Van Houtte.
In February 2011, Green Mountain and Dunkin’ Donuts announced an agreement to make Dunkin’ Donuts coffee available in single-serve K-Cup pods for use with Keurig Single-Cup Brewers.
In March 2011, Green Mountain Coffee and Starbucks announced an agreement whereby Starbucks would sell its coffee in single-serve pods for brewing with Green Mountain’s Keurig machines. As part of the deal, Starbucks would sell Keurig machines in their stores.
In August 2011, the company sold the “Filterfresh” US coffee service portion of Van Houtte’s business to Aramark.
In February 2014, The Coca-Cola Company purchased a stake in Green Mountain, and made an agreement to support the new cold beverage system developed by Keurig which allows customers to make Coca-Cola brand beverages at home. Green Mountain also made a similar deal with Dr Pepper Snapple Group in 2015.
In March 2014, Green Mountain Coffee shareholders voted to change the company’s name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers.
*Information from Forbes.com, Wikipedia.org, www.gmcr.com and www.keurigdrpepper.com.
**Video published on YouTube by “Green Mountain Coffee Roaster“