SAIC Motor Corp. Ltd. history, profile and corporate video

 SAIC Motor Corp. Ltd. engages in the development, manufacture, sale of automobiles and related parts. The company operates through two segments: Vehicles & Parts and Financing. Its business activities include the sale of passenger and commercial vehicles, and components such as engine, transmission, power train, chassis, exterior trim and also offers automotive trade services such as auto financing business. The company was founded on November 24, 1997 and is headquartered in Shanghai, China.

“SAIC Motor History

Origins to 2000

Although it has a long history, originating from an automobile assembly factory established in Shanghai sometime around World War II, SAIC, unlike domestic rivals FAW Group and Dongfeng Motors, has only recently attained a position of prominence in the Chinese vehicle industry. A small company in the 1970s, SAIC owes its rise to more than an increase in domestic demand for passenger vehicles. A cooperative agreement made with Volkswagen in 1984 followed by the formal establishment of Shanghai Volkswagen Automotive Co Ltd in March 1985 allowed it to produce competitive cars with foreign technology. Early success at SAIC may also be a result of guidance provided by local Shanghai authorities; at one time SAIC was simply an extension of the Shanghai Municipal government. For these two reasons and more, SAIC grew swiftly. In the 11 years leading to 1996, annual production capacity increased ten-fold to 300,000 units/year, and the company established itself as one of the leading Chinese automakers.

During this period, SAIC effectively built an entire modern automotive component supply chain in Shanghai from scratch, and the number and quality of locally produced auto parts rose significantly. Cars that were previously assembled in China from knock-down kits provisioned by Volkswagen became products built from parts produced in Shanghai, and between 1990 and 1996 the city more than doubled its contribution to the national output of automotive components. In 1987, the only local parts used in one car, the Volkswagen Santana, were tires, radio, and antenna, but by 1998 over 90% of the components used in its manufacture were locally sourced. A goal set by the Shanghai Municipal government, creation of a local parts industry is an example of the influence that the local government has had on the development of SAIC.

In June 1997, SAIC formed a second major joint venture, Shanghai General Motors Co Ltd, with General Motors. The new joint venture began operations in 1998, and helped to drive a doubling in SAIC’s vehicle production between 2000 and 2004. Initially partnering with foreign automakers, creating joint ventures with component suppliers, such as the American Visteon, may now help underpin SAIC success.

2000 to 2010

At the start of the 2000s, SAIC made several acquisitions in Korea. In 2002 it participated in GM’s purchase of Korean automaker Daewoo, acquiring a 10% stake in the newly formed GM Daewoo company for US$59.7 million, and in 2004 it also assumed control of an ailing South Korean automaker, SsangYong Motor, paying US$500 million for 48.9% ownership of the company.Around this time SAIC created a new holding company for its subsidiaries employed in passenger car production, Shanghai Automotive Group.

In the middle of the decade, SAIC attempted to acquire the British automaker MG Rover, but in 2005 was outbid by another Chinese automaker, Nanjing Automobile. SAIC did manage to obtain some MG Rover technology that was incorporated into a new line of luxury sedans under the Roewe marque, and it subsequently purchased the winning bidder.

While the company saw sales success in the late 2000s, with 2.72 million vehicles sold in 2009, its 2004 purchase of an ownership in a Korean SUV-maker, Ssangyong, soured. In January 2009, after an additional US$45 million was provided to it by SAIC, SsangYong Motor Company was placed into receivership in Korea. Courts might have mandated SAIC reduce its ownership, and by 2010 a 51.33% share of the Korean company had become a 10% one. The 2009 Ssongyang failure also saw riot police quell protesting Ssangyong workers who staged a 77-day long sit in. SAIC may have benefitted from exposure to some technology from Mercedes that Ssangyong controlled during this time.

2010 to present

In 2010, SAIC produced 3.58 million units, the largest output of any China-based automaker that year.

In February 2011, SAIC unveiled a new commercial vehicles marque, Maxus.

On 13 April 2011, mass production resumed at the MG Motor UK Longbridge plant as the first MG 6 to be produced in the United Kingdom came off the production line. This plant is likely little more than a CKD factory on a par with similar setups in Africa and other developing nations.

In 2011, SAIC produced 3.97 million vehicles, the largest output of any China-based automaker that year.

In June 2012, SAIC’s United States-based subsidiary Shanghai Automotive Industries Corp USA, Inc. opened a new North American Operations Center in Birmingham, Michigan. The opening ceremony was attended by the Governor of Michigan Rick Snyder, Oakland County Executive L. Brooks Patterson, and senior executives from General Motors and SAIC Motor.[40] The 30,000-square-foot, three-story facility will house nearly 100 staff and focus on sourcing components.

Mergers and company name-changes

The present-day SAIC is the product of numerous mergers and corporate re-structurings. Shanghai Internal Combustion Engine Components Company was founded in December 1955. In March 1958, Shanghai Internal Combustion Engine Components Company and Shanghai Powertrain Equipment Manufacturing Company were merged into Shanghai Powertrain Machinery Manufacturing Company. In January 1960, Shanghai Powertrain Machinery Manufacturing Company was renamed Shanghai Agricultural Machinery Manufacturing Company. In April 1969, Shanghai Agricultural Machinery Manufacturing Company was renamed Shanghai Tractor Industry CompanyShanghai Automobile & Tractor Company was established in July 1984. In March 1990, Shanghai Automobile & Tractor Company was renamed Shanghai Automotive Industry Corporation. Shanghai Automotive Industry Corp (Group) was founded in September 1995.”

*Information from Forbes.com and Wikipedia.org

**Video published on YouTube by “The Wheel Network