Key Stats
Assurant, Inc. is a global protection company headquartered in Atlanta, Georgia. The company partners with leading brands to safeguard and service connected devices, homes, and automobiles across North America, Latin America, Europe, and the Asia Pacific region.
Assurant operates through two main segments: Global Lifestyle and Global Housing. The Global Lifestyle segment covers mobile device solutions, extended service contracts for consumer electronics, and vehicle protection services. The Global Housing segment provides lender-placed homeowners insurance, manufactured housing coverage, and flood insurance products.
The company traces its roots back over 130 years to the founding of La Crosse Mutual Aid Association in Wisconsin. Today, Assurant ranks among the Fortune 500 and serves millions of customers worldwide through partnerships with mobile carriers, retailers, auto dealers, and financial institutions.
Assurant History
Assurant Leadership
Assurant was not founded by traditional co-founders but evolved through corporate mergers and acquisitions spanning over a century. The company’s origins trace back to La Crosse Mutual Aid Association, which later became Time Insurance Company before joining the Fortis group. Here are the key figures who shaped modern Assurant.
Assurant Revenue
Assurant generated $11.88 billion in revenue during 2024, representing a 6.7% increase from the prior year. The company has shown steady revenue growth over the past decade, driven by its Global Lifestyle segment which includes mobile device protection and vehicle services.
The trailing twelve-month revenue reached $12.57 billion as of September 2025. This growth reflects strong performance across both business segments and successful integration of acquired companies.
Assurant Competitors
Assurant competes with traditional insurance companies and specialized protection service providers. The competitive landscape includes both global insurers and tech-driven startups focused on device protection and warranty services.
| Company | Headquarters | Primary Focus |
|---|---|---|
| Asurion | Nashville, TN | Device protection and tech support |
| MetLife | New York, NY | Life, health, and property insurance |
| Allstate | Northbrook, IL | Auto, home, and life insurance |
| Aflac | Columbus, GA | Supplemental insurance products |
| Travelers Companies | New York, NY | Property and casualty insurance |
| Zurich Insurance Group | Zurich, Switzerland | Commercial and personal insurance |
| Chubb Limited | Zurich, Switzerland | P&C and specialty insurance |
| First American Financial | Santa Ana, CA | Title insurance and settlement services |
| Manulife Financial | Toronto, Canada | Life insurance and wealth management |
| Arthur J. Gallagher | Rolling Meadows, IL | Insurance brokerage and risk management |
Assurant Market Cap
Assurant had a market capitalization of approximately $9.7 billion as of mid-2025. Since its IPO in February 2004 at $3.58 billion, the company has grown its market value by over 170%, reflecting a compound annual growth rate of 4.75%.
The stock trades on the New York Stock Exchange under the ticker symbol AIZ. Market cap fluctuations reflect both company performance and broader market conditions affecting the insurance sector.
Assurant Acquisitions
Assurant has completed 17 acquisitions since its 2004 spinoff, with strategic deals focused on expanding its device protection and warranty service capabilities. The company targets businesses that complement its Global Lifestyle and Global Housing segments.
The largest acquisition in company history was The Warranty Group in 2017 for $2.5 billion. This deal significantly expanded Assurant’s extended warranty and service contract business across multiple industries including automotive and consumer electronics.
In 2020, Assurant made four acquisitions during its most active year for M&A activity. These included Hyla Mobile, a mobile device trade-in and recycling technology company, and Fixt, an on-demand mobile device repair service. The Cell Phone Repair acquisition in 2019 added a nationwide network of mobile and electronics repair locations. These acquisitions demonstrate how insurance companies are evolving beyond traditional coverage models.
More recent deals include the iSmash acquisition in April 2024, adding device repair and refurbishment services in the UK. In July 2025, Assurant acquired Gestauto in Brazil to expand its vehicle warranty presence in South America. The company also divested its Global Preneed business to CUNA Mutual Group for $1.3 billion in 2021, focusing resources on core growth areas similar to strategic moves by other major insurance groups.
FAQs
When was Assurant founded?
Assurant traces its roots to 1892 when La Crosse Mutual Aid Association was established in Wisconsin. The company was incorporated as Assurant, Inc. on February 4, 2004, after spinning off from Fortis.
What does Assurant do?
Assurant provides protection services for connected devices, homes, and automobiles. The company offers mobile device insurance, extended warranties, vehicle protection plans, and lender-placed homeowners insurance.
Where is Assurant headquarters located?
Assurant is headquartered in Atlanta, Georgia. The company operates in 21 countries across North America, Latin America, Europe, and the Asia Pacific region.
Who is the CEO of Assurant?
Keith W. Demmings serves as President and CEO of Assurant since January 2022. He joined the company in 1997 and previously led the Global Lifestyle segment.
Is Assurant a Fortune 500 company?
Yes, Assurant ranks #325 on the Fortune 500 list of largest U.S. companies by revenue. The company generated $11.88 billion in revenue during 2024.
