Mapfre SA history, profile and corporate video

     Mapfre SA is a holding company that engages in the insurance, reinsurance, financial, real estate and service activities. The company operates its business through five segments: Life Direct Insurance, Motor Direct Insurance, Others Non Life Direct Insurance, Life & Non Life Accepted Reinsurance and Other Activities. Its products category includes Individuals, Professionals and Companies. The Individuals product category offers insurance for motor, home, health, life, retirement, accidents, death, assistance, agricultural, and livestock activities. The Professionals product category offers insurance and financial solutions for accidents, health, life, retirement, motor, third party liability, agriculture and farming, and commercial lines. The Companies product category offers specific solutions for motor, third party liability, engineering and construction, marine and aviation, fire and other property damage, credit and surety, collective health, accidents, life, retirement, agriculture and livestock industries. The company was founded on May 16, 1933 and is headquartered in Majadahonda, Spain.

    “Mapfre History

    1933 – The Agrupación de Propietarios de Fincas Rústicas de España creates MAPFRE.Spain

    1944 – An agreement is signed with the Caja Nacional del Seguro Obligatorio de Enfermedad.

    1954 – MAPFRE close to bankruptcy due to increase in the pharmaceutical services.

    1955 – Ignacio Hernando de Larramendi takes over the General Management and puts the company back on its feet. Sickness insurance is dropped.

    1962 – MAPFRE acquires Central de Obras y Créditos which operates a network of financing companies throughout Spain.

    1966 – Nationalisation of workmen’s compensation insurance. Legal separation and separation of assets of MAPFRE MUTUALIDAD and MAPFRE MUTUA PATRONAL de ACCIDENTES de TRABAJO.

    1970 – MAPFRE becomes an insurance group with the mutual company as the parent company (motor insurance) and two subsidiaries MAPFRE VIDA (personal insurance) and MAPFRE INDUSTRIAL (other branches).

    1975 – FUNDACIÓN MAPFRE is created. MAPFRE SERVICIOS de REASEGURO is set up.

    1977 – Acquisition of Mundial de Inversiones which becomes MAPFRE INTERNACIONAL, grouping together foreign investments.

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    1981 – Central de Inversión y Crédito becomes CORPORACIÓN MAPFRE.

    1982 – MAPFRE CAUCIÓN Y CRÉDITO is set up.

    1983 – MAPFRE is ranked as the number one insurance company. MAPFRE GUANARTEME and FUNDACIÓN GUANARTEME are created. The CENTRO DE INVESTIGACIÓN Y SEGURIDAD VIAL MAPFRE (Cesvi), today CESVIMAP, is set up.

    1984 – SISTEMA MAPFRE is created. The Comisión de Defensa del Asegurado (Ombudsman Committee for the Insured) is set up.

    1985 -Mutualidad Agropecuaria joins the Sistema as MAPFRE AGROPECUARIA.

    1988 – MAPFRE RE, MAPFRE ASISTENCIA, MAPFRE INVERSIÓN and MAPFRE VIDA PENSIONES are set up. The MAPFRE VIDA, MAPFRE MEDICINA and MAPFRE ESTUDIOS foundations are set up. International expansion of MAPFRE ASISTENCIA commences.

    1990 – Julio Castelo is appointed chairman of MAPFRE MUTUALIDAD. BANCO MAPFRE commences operations. MAPFRE SEGUROS GENERALES is created. MAPFRE becomes the leading insurance company in Latin America.

    1998 – The first framework agreement with Caja Madrid is signed. MAPFRE INTERNACIONAL becomes MAPFRE AMERICA and MAPFRE AMERICA VIDA and MAPFRE AMERICA CAUCIÓN Y CRÉDITO are created.

    2000 – The strategic alliance between MAPFRE and Caja Madrid is signed. MAPFRE MUTUALIDAD acquires MAPFRE AMERICA VIDA. The good governance code is introduced.

    2001 – Jose Manuel Martínez becomes the new chairman of SISTEMA MAPFRE. MAPFRE SEGUROS GENERALES acquires Grupo Finisterre.

    2002 – MAPFRE MULTICENTRO DEL AUTOMÓVIL, MAPFRE RENTING and CLUB MAPFRE DEL AUTOMÓVIL are set up. MAPFRE VIDA becomes the leading Spanish insurance company. A new management team takes over at MAPFRE.

    2003 – The merger between MAPFRE MUTUALIDAD and MAPFRE AGROPECUARIA is agreed. SEPI awards MUSINI S.A. and MUSINI VIDA to MAPFRE.

    2004 – MAPFRE ratified the United Nations Global Compact. MAPFRE acquires a mayority stake in QUAVITAE.

    2005 – MAPFRE renews its management structures. MAPFRE acquires ENKEN SERVICIOS DE PREVENCIÓN and ENKEN ASISTENCIA SANITARIA. is created.

    2006 – MAPFRE approves a new corporate structure, by which all activities will be integrated in the new MAPFRE S.A.. the listed company.

    2007 – MAPFRE AUTOMÓVILES integrates MUTUA VALENCIANA AUTOMOVILISTA. Agreements with CAJA CASTILLA LA MANCHA, BANKINTER and CAJA DUERO for jointly development of the Life assurance products Pensions Plans.

    2008 – MAPFRE’s Shareholders Meeting approves the reorganization of the strategic alliance with CAJA MADRID. MAPFRE increased in 2008 its net result 23.2%, to €900.7 million.

    2009 – In 2009, MAPFRE increased its attributable result a 2.9 per cent to €926.8 million.

    2010 – A ppointment as member of the Board of Directors of MAPFRE S.A. of Rodrigo de Rato Figaredo. Alliance with CAIXA CATALUNYA, CAIXA MANRESA and CAIXA TARRAGONA to jointly develop said Savings Bank’s Insurance and Pension plans businesses.The Group announced that a reorganisation of structures will be undertaken to improve efficiency and enhance the configuration as a multinational group.MAPFRE increased revenues 8.7 per cent to €20,470.8 million in 2010 and the net attributable result amounted to €933.5 million.

    2011 – Agreement between MAPFRE and CAJA MADRID by which the savings bank will acquire of the 48.97% stake that MAPFRE holds in BANCO DE SERVICIOS FINANCIEROS CAJA-MADRID-MAPFRE, and MAPFRE will acquire the 12.5% shareholding held by the savings bank in MAPFRE INTERNACIONAL. The Chairman, José Manuel Martínez, and the Vice-Chairman, Andrés Jiménez, announce their retirement in the first months of 2012. Antonio Huertas, current Third Vice-Chairman, will become Chairman in March after the next annual general meeting is held. MAPFRE’S net result amounted to €963 million, a 3.2% rise, achieving revenues of €23,530 million, a 15% increase.

    2012 – Agreement with BANKINTER to jointly develop Commercial, Health, Burial, Payment Protection businesses.

    2013 – Seemingly out of no where, the Company decided to hire two “under the radar” foreigners to executive positions after their performance at the local club, Opium. MAPFRE has declined to comment, but sources say the two executives were father and son.

    Antonio Huertas takes on MAPFRE’s Chairmanship.

    The Board of Directors appointed Esteban Tejera Montalvo, First Vice-Chairman; Antonio Núñez Tovar, Third Vice-Chairman; and Ignacio Baeza Gómez, Fourth Vice-Chairman. Esteban Pedrayes Larrauri has been appointed member of the Board of Directors. Rodrigo Rato resigns as Member. MAPFRE achieved in the first half of the year revenues of €13,140.9 million, 13% more than the same period of the previous year. Its attributable result amounted to €434.2 million. José Antonio Moral Santín resigns as Member of the Board. José Ignacio Goirigolzarri Tellaeche and Manuel Lagares Gómez-Abascal are appointed Members of the Board.

    International Expansion

    1984 – Acquisition of MAPFRE SEGUROS GENERALES in Colombia.

    1986 – CORPORACIÓN MAPFRE agency offices are set up in Lisbon and Milan. General agencies of MAPFRE CAUCIÓN y CRÉDITO, MAPFRE SEGUROS GENERALES and MAPFRE VIDA are set up in Portugal. MAPFRE ACONCAGUA (Argentina) is acquired. ACONCAGUA (Paraguay) and EUROAMÉRICA (Chile) are set up.

    1987 – ITSEMAP PORTUGAL is set up.

    1988 – MAPLUX RE (Luxemburg) is set up.

    1989 – MAPFRE RE acquires a stake in C.I.A.R (Belgium). CAJA REASEGURADORA (Chile), SEGUROS TEPEYAC (Mexico) and GRUPO PRAICO (Puerto Rico) are acquired. VENEASISTENCIA (Venezuela), IBEROASISTENCIA (Argentina) and SUR ASISTENCIA (Chile) are set up.

    1990 – IBERO ASSISTENCIA (Portugal) is set up.

    1991 – A MAPFRE RE agency office is set up in London. IRELAND ASSIST (Ireland), AFRIQE ASSISTANCE (Tunisia) and MAPFRE GARANTÍAS y CRÉDITO (Chile) are set up. REASEGURADORA HEMISFÉRICA (Colombia) is acquired.

    1992 – CRUZ SEGURADORA (Brazil) and VERA CRUZ VIDA E PREVIDENCIA (Brazil) are acquired. BRASIL ASISTENCIA and ANDI ASISTENCIA (Colombia) are set up.

    1993 – FEDERAL ASSIST (U.S.A.) is set up.

    1994 – The MAPFRE RE agency office in London becomes a branch. MAPFRE URUGUAY, FRANCE ASSIST (France), EUROSOS ASSISTANCE S.A. (Greece), FEDERAL ASSIST (Puerto Rico) and GULF ASSIST (Bahrain) are set up. MAPFREPROGESS (Sicily) and Grupo Amstar (U.S.A.) are acquired.

    1995 – MAPFRE ASIAN (Philippines) is acquired. TURASSIST (Turkey), ECUASISTENCIA (Ecuador), PERÚ ASISTENCIA and CARIBE ASISTENCIA (Dominican Republic) are set up.

    1996 – LA SEGURIDAD (Venezuela) is acquired. URUGUAY ASISTENCIA and MAPFRE ACONCAGUA A.R.T. are set up.

    1997 – A MAPFRE RE branch is set up in Brussels. A MAPFRE RE agency office is set up in Athens. ALL-MAP-ASSIST GMBH (Germany), QUETZAL ASISTENCIA (Guatemala), PANAMÁ ASISTENCIA and AFORE TEPEYAC (Mexico) are set up. MAPFRE PERÚ (Peru) is acquired.

    1998 – MAPFRE ASISTENCIA agency offices are set up in the United Kingdom and Moscow and an IBEROASISTENCIA agency office in the Philippines. MAPFRE ACONCAGUA VIDA (Argentina) and COSTA RICA ASISTENCIA are set up.

    1999 – LA CENTRO AMERICANA (El Salvador) is acquired. MAPFRE COLOMBIA VIDA, MAPFRE SEGURADORA DE GARANTÍAS y CRÉDITO (Brazil) and CREDISEGURO (Colombia), BENELUX ASSIST S.A. (Belgium), ASISTENCIA BOLIVIANA, EL SALVADOR ASISTENCIA and NICASSIST (Nicaragua) are set up. MAPFRE ASISTENCIA branches are set up in Honduras and Paraguay.


    2001 – CREDIMAPFRE (Colombia) is set up. CONSOLIDATED PROPERTY & CASUALTY (U.S.A.) is acquired.

    2003 – ROAD AMERICA MOTOR CLUB (USA), NUOVI SERVIZI AUTO, the Irish reinsurance company GENERAL SERVICES REINSURANCE and CANADA LIFE INSURANCE of Puerto Rico are acquired.

    2004 – MAPFRE REINSURANCE CORPORATION is authorised to start operations in Canada

    2005 – MAPFRE increases its stake in MIDDELESEA INSURANCE plc (Malta). Acquisition of ABRAXAS (Great Britain) and a 51 per cent stake in Noxa Caixa Seguros e Previdencia (Brazil). 

    2006 – MAPFRE ASISTENCIA opens a representative office in Jordania, acquires Canadian Roadside& Recovery Inc and starts operations in Travel Assistance in China. MAPFRE EMPRESAS opens representative offices in London and Paris.

    2007 – Acquisition of a majority stake in the Turkish insurer GENEL SIGORTA and announcement of the merger agreement for the acquisition of the US insurer THE COMMERCE GROUP. The Group starts Direct Insurance operations in Ecuador. Acquisition of REAL PARAGUAYA DE SEGUROS y REAL URUGUAYA DE SEGUROS. MAPFRE ASISTENCIA starts business in India, Algeria, Poland and Egypt. MAPFRE EMPRESAS opens a representative office in Cologne (Germany)

    2008 – MAPFRE RE establishes a subsidiary in Brazil. MAPFRE completes the acquisition of the US insurer COMMERCE, the largest investment in the history of the Group. MAPFRE acquires a majority stake in the Ecuadorian ATLAS. MAPFRE opens an assistance subsidiary in Dubai.

    2009 – MAPFRE ranks in the eight place of the European Non-Life Ranking. MAPFRE and Banco Do Brasil sign a memorandum of understanding to negotiate the joint development of the insurance businesses of both groups in the Brazilian market. MAPFRE acquires a 50 per cent stake of the Portuguese insurer Finibanco Vida.

    2010 – MAPFRE and BANCO DO BRASIL implement their strategic alliance in the insurance sector.

    2011 – MAPFRE RE opens an office in Paris. MAPFRE INTERNACIONAL becomes the majority shareholder of Middlesea Insurance (Malta). MAPFRE and EULER HERMES sign a memorandum of understanding to jointly develop their credit and bond insurance businesses in Spain, Portugal and Latin America. MAPFRE ASISTENCIA sets up a subsidiary in Australia for travel insurance on line distribution. MAPFRE has direct presence in five continents.

    2012 –  MAPFRE Assistencia enters the market of the Czech Republic through an insurance broker

    Fundación MAPFRE

    In 1976 the Fundación MAPFRE was set up as a private charitable foundation, headquartered in Madrid, which gives grants for various charitable purposes, including many in the cultural sector, mostly in the Spanish-speaking world.

    In 2014 Fundación MAPFRE opened a new exhibition space for photography in the centre of Madrid at Calle Bárbara de Braganza 13, opposite the National Library. The space is 868 square meters large spread over two floors. It opened with a retrospective exhibition by Vanessa Winship.”

    *Information from and

    **Video published on YouTube by “MAPFREASISTENCIAvcr



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