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Pinduoduo Inc. history, profile and corporate video

   Pinduoduo Inc. (Chinese: 拼多多) is a technology company headquartered in Shanghai, China. Founded in 2015, Pinduoduo is an online marketplace that directly connects agricultural producers with consumers.

   In 2018, the company was listed on Nasdaq.

Pinduoduo App


Logistics Information Platform

   The company launched an e-waybill system that makes shipping information more transparent and updated to users. It also realizes greater logistics quality and efficiency for the third-party logistics providers, and helps to better detect fraudulent activities.

Consumer to Manufacturer (C2M)

   The Consumer to Manufacturing (C2M) model provides merchants with consumer insights and preferences to help them make products according to the actual demand of their targeted customers. It also helps them to improve the inventory and supply chain efficiency, and lower their cost of production.

New Brand Initiative

   Pinduoduo launched its New Brand Initiative in 2018 to support the development and growth of emerging brands that are capable of offering value-for-money and quality goods to users. It provides e-commerce training through Duo Duo University and analytics data regarding consumer behavior and preferences that enable brands to produce and sell products tailored to customers’ needs.

Agriculture

   Pinduoduo facilitates direct sales between agricultural producers and consumers by leveraging insights on consumer preferences. This helps to raise overall supply chain efficiency by cutting out unnecessary intermediaries, allowing users to enjoy lower prices and fresher produce. It also supports impoverished farmers by contributing more marketing resources and sourcing the fruit rewards given out by Duo Duo Orchard to its users from these regions.


   With more than 7,000 employees, Pinduoduo Inc. is considered one of China’s largest online agriculture marketplaces. According to Forbes, it is considered one of the Largest Public Companies in the World.

*Information from Forbes.com, Wikipedia.org, www.aboutpinduoduo.com and en.pinduoduo.com.

**Video published on YouTube by “Pinduoduo Inc“.