RSA Insurance Group

    RSA Insurance Group Plc history, profile and corporate video

     RSA Insurance Group Plc provides personal and commercial general insurance services worldwide. Its personal insurance products include motor, household, travel, and pet insurance. The company’s commercial products comprise motor, marine, engineering, liability, property, business interruption, and professional financial insurance. It also offers insurance brokerage services. RSA Insurance Group founded in 1996 and is headquartered in London, the United Kingdom.

    “RSA Insurance Group History

    RSA was formed following the merger of Sun Alliance and Royal Insurance in 1996. Sun Alliance was itself a product of the merger in 1959 of The Sun, which was founded in 1710, with The Alliance, which was founded in 1824 by Nathan Mayer Rothschild and Moses Montefiore. Sun Alliance went on to acquire London Assurance in 1965 (becoming Sun Alliance & London) and Phoenix Assurance in 1984.

    Royal Insurance was founded in 1845. It acquired Liverpool & London and Globe Insurance Company in 1919. The company formally changed its name from Royal & Sun Alliance Insurance Group plc to RSA Insurance Group on 20 May 2008.

    In March 2009, RSA announced plans for the shedding of 1,200 jobs from its UK operations, a reduction of around 15%.

    On 4 February, it was announced that Stephen Hester, former CEO of RBS Group would become CEO of RSA with immediate effect.”

    *Information from and

    **Video published on YouTube by “RSA Canada



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