Suzuki Motor

    Suzuki Motor Corp. history, profile and history video

    ¬†Suzuki Motor Corp. engages in the research, development, design, manufacture, sale, and distribution of motorcycles, passenger cars, commercial vehicles, and special machines. It operates through the following segments: Motorcycles, Automobiles, and Special Machines. The Motorcycles segment produces and merchandises motorcycles and all terrain vehicles. The Automobiles segment manufactures and sells¬†mini, sub-compact, and standard-sized vehicles. The Special Machines segment includes special and industrial machines such as outboard motors, snowmobile engines, electro-senior vehicles; and houses. The company was founded by Michio Suzuki in October 1909 and is headquartered in Hamamatsu, Japan.”

    “Suzuki Motor¬†History

    In 1909, Michio Suzuki (1887‚Äď1982) founded the Suzuki Loom Works in the small seacoast village of¬†Hamamatsu, Japan. Business boomed as Suzuki built¬†weaving looms¬†for Japan’s giant silk industry.¬†In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. Suzuki filed as many as 120 patents and utility model rights.¬†The company’s first 30 years focused on the development and production of these exceptionally complex machines.

    Despite the success of his looms, it occurred to Suzuki that his company would benefit from diversification and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, four-stroke, four-cylinder engine. It had a cast aluminum crankcase and gearboxand generated 13 horsepower (9.7 kW) from a displacement of less than 800cc.

    With the onset of World War II, production plans for Suzuki’s new vehicles were halted when the government declared civilian passenger cars a “non-essential commodity.” At the conclusion of the war, Suzuki went back to producing¬†looms. Loom production was given a boost when the U.S. government approved the shipping of cotton to Japan. Suzuki’s fortunes brightened as orders began to increase from domestic textile manufacturers. But the joy was short-lived as the cotton market collapsed in 1951.

    Faced with this colossal challenge, Suzuki’s thoughts went back to motor vehicles. After the war, the Japanese had a great need for affordable, reliable personal transportation. A number of firms began offering “clip-on” gas-powered engines that could be attached to the typical bicycle. Suzuki’s first two-wheel ingenuity came in the form a bicycle fitted with a motor called, the “Power Free.” Designed to be inexpensive and simple to build and maintain, the¬†1952 Power Free¬†had a 36¬†cc, one horsepower,¬†two-stroke¬†engine.The unprecedented double-sprocket gear system enabled the rider to either pedal with the engine assisting, pedal without engine assist, or simply disconnect the pedals and run on engine power alone.¬†The patent office of the new democratic government granted Suzuki a financial¬†subsidy¬†to continue research in motorcycle engineering, and so was born Suzuki Motor Corporation.

    In 1953, Suzuki scored the first of many racing victories when the tiny 60¬†cc “Diamond Free” won its class in the¬†Mount Fuji¬†Hill Climb.

    By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name to Suzuki Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzuki Suzulight. Suzuki showcased its penchant for innovation from the beginning. The Suzulight included front-wheel drive, four-wheel independent suspension and rack-and-pinion steering, which were not common on cars until three decades later.

    Volkswagen AG¬†completed the purchase of 19.9% of Suzuki Motor Corporation’s issued shares on 15 January 2010,¬†Volkswagen AG¬†is the biggest shareholder in Suzuki.


    The company was founded by¬†Michio Suzuki;, its current Chairman and CEO is Osamu Suzuki,¬†the fourth¬†mukoyŇćshi¬†in a row to run the company.


    The Suzuki Loom Company started in 1909 as a manufacturer of¬†looms¬†for weaving silk and cotton. Michio Suzuki was intent on making better, more user-friendly looms and, for 30 years his focus was on the development of these exceptionally complex machines. Michio’s desire to diversify into automotive products was interrupted by World War II.Before it began building¬†four-stroke engines, Suzuki Motor Corp. was known for its¬†two-stroke engines¬†(for motorcycles and autos).¬†After the war, Suzuki made a two-strokemotorized bicycle, but eventually the company would be known for¬†Hayabusa¬†and¬†GSX-R¬†motorcycles, for the¬†QuadRunner, and for dominating racetracks around the world. Even after producing its first car in 1955 the company didn’t have an automobile division until 1961.¬†Today Suzuki is among the world’s largest automakers, and a major brand name in important markets, including Japan and India, but no longer sells cars in North America.

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    • 1909: Michio Suzuki founds Suzuki Loom Works founded in¬†Hamamatsu,¬†Shizuoka Prefecture, Japan.
    • 1920:, incorporated, and capitalized at ¬•500,000 as Suzuki¬†Loom¬†Manufacturing Co. with Michio Suzuki as president.
    • 1937: Suzuki begins a project to diversify into manufacturing small cars. Within two years several innovative prototypes are completed, but the government declares civilian passenger cars a “non-essential commodity” at the onset of World War II, thwarting production plans.
    • 1940: Takatsuka Plant is built in Kami-mura,¬†Hamana-gun, Shizuoka, Japan.
    • 1945: Plants close due to severe war damage. Company offices move to the Takatsuka Plant site.
    • 1947: Head office moves to the present address.
    • 1949: Company lists on the¬†Tokyo,¬†Osaka¬†and¬†Nagoya Stock Exchanges.
    • 1950: Company has financial crisis due to labor difficulties.
    • 1952: “Power Free” motorized bicycle marketed.
    • 1953: Introduction of Diamond Free 60cc, 2-cycle motorized bicycle, displacement subsequently increases to 70cc.
    • 1954: Company name changed to Suzuki Motor Co., Ltd.
    • 1955: Introduction of Colleda COX 125cc 4-stroke single-cylinder,¬†and Colleda ST 125cc,¬†two-stroke¬†single-cylinder motorcycles.1957: Michio Suzuki designated as adviser, and his son¬†Shunzo Suzuki¬†appointed as company president.
      • Suzulight¬†(360cc, two-stroke) front wheel drive car introduced at the start of Japan’s minivehicle age.
    • 1958:¬†S¬†mark adopted as corporate emblem.
    • 1959: Launch of Colleda Sel Twin (2-cylinder) 125cc, two-stroke motorcycle with electric starter.
      • Introduction of all-new Suzulight TL 360cc light commercial, two-stroke minivehicle.
      • September 26,¬†Typhoon Vera¬†(Ise-Wan) destroys Suzuki’s assembly plant.


    • 1960: In March Suzuki’s new modern assembly line plant is finished.
      • Suzuki enter a motorcycle race team into Grands Prix under the manufacturing name¬†Colleda¬†with riders Toshio Matsumoto, Michio Ichino and Ray Fay, placing 15th, 16th, and 18th in Isle of Man TT races.
    • 1961: Separation of the loom machine division from the motor company, as Suzuki Loom Manufacturing Co.
      • Suzuki enter race motorcycles of RT61 125¬†cc and RV61 250¬†cc into Grands Prix under the Suzuki name¬†with two riders from the team of¬†Mitsuo Itoh, Michio Ichino, Sadao Masuda, Toshio Matsumoto,¬†Paddy Driver,¬†Hugh Anderson¬†and Alastair King placing 10th and 12th in 250¬†cc Isle of Man TT races.
      • Production of the Suzulight¬†Carry¬†360cc, two-stroke lightweight truck begins at new plant in¬†Toyokawa, Aichi¬†Prefecture, Japan.
    • 1962: First victory in the inaugural season of¬†50 cc Grand Prix motorcycle racing¬†comes at the end of a three-way battle between Suzuki,¬†Honda¬†and¬†Kreidler¬†at the¬†Isle of Man TT. The winning RM62 machine was ridden by¬†Ernst Degner¬†who had defected from the¬†East German MZ¬†team to Suzuki the previous year.
    • 1963:¬†Mitsuo Itoh¬†makes history as the first Japanese rider to win the Isle of Man TT, when he takes the lead on the last lap of the 50cc race after Suzuki teammate Degner breaks down. Suzuki wins both the rider’s and manufacturer’s championships, in both 50cc and 125cc classes, for this season of World¬†Grand Prix motorcycle racing.
      • Subsidiary company opens in Los Angeles, to enter the American motorcycle market, as U.S. Suzuki Motor Corp.
    • 1965: Enters¬†outboard¬†motor market with the launch of D55 5.5¬†hp, two-stroke engine.
      • Introduction of¬†Fronte 800¬†two-stroke subcompact passenger vehicle.
      • T20¬†motorcycle introduced as “the fastest 250cc motorcycle in the world”, aimed at the US market but gets worldwide attention.
    • 1967:¬†Thailand¬†gets the first motorcycle assembly plant outside Japan, creating Thai Suzuki Motor Co., Ltd.
      • Automobile plant built in¬†Iwata, Shizuoka, Japan.
      • Debut of¬†Fronte 360cc, two-stroke minivehicle.
    • 1968: After a winning 1967 season, the Suzuki motorcycle race team withdraws from World Grand Prix due to changes in¬†FIM¬†rules.Hans-Georg Anscheidt¬†rides a 1967 machine in 1968 as a privateer, for the seventh season of Suzuki GP championships.1969: Motorcycle plant built in¬†Oyabe, Toyama, Japan.
      • Introduction of¬†Carry Van¬†360cc, two-stroke minivan with a full¬†cab over¬†design.
      • Launch of¬†T500¬†motorcycle with an air-cooled parallel-twin 500cc engine, the largest displacement of any two-stroke at the time.


    • 1970:¬†Foundry¬†is built in¬†Ogasa, Shizuoka, Japan; automobile plant is built in¬†Kosai, Shizuoka.
      • Frank Whiteway¬†easily wins the 500cc class at the Isle of Man TT race on a production¬†T500¬†motorcycle prepared by¬†Eddie Crooks.
      • LJ10, the first mass-production¬†4×4¬†domestic mini-car, becomes available in Japan, powered by a 360cc twin cylinder air-cooled two-stroke engine.
    • 1971: Production plant for medium to large motorcycles is built in¬†Toyokawa, Aichi, Japan.
      • GT750¬†motorcycle debuts with a liquid cooled two-stroke¬†straight-three engine.
      • Suzuki’s production motocrosser, the¬†TM400, arrives to participate in 500cc class¬†Motocross World Championship¬†racing.
      • Suzuki rider¬†Roger De Coster¬†becomes the 500cc class World Motocross Champion on his 396cc RN71 factory machine, while teammate (and fellow¬†Belgian)¬†Joel Robert¬†becomes 250cc class champion.
    • 1972: Suzuki Parts Manufacturing Company, Ltd., is established in¬†Akita Prefecture, Japan.
      • The Hustler 400 (TS400) motorcycle released as a street version of the TM400.
    • 1973:¬†Jitsujiro Suzuki¬†appointed as president, and Shunzo Suzuki appointed as chairman.
      • Canadian subsidiary set up in¬†Downsview, as¬†Suzuki Canada¬†Ltd., to supply machines and parts to motorcycle dealers in Canada.
    • 1974: Indonesian subsidiary established in¬†Jakarta¬†as P.T. Suzuki Indonesia Manufacturing.
      • Company enters into medical equipment field with launch of the Suzuki Motor Chair Z600¬†motorized wheelchair.
      • Expansion into the housing field initiated with Suzuki Home marketing two models of¬†prefab¬†“Mini-House” and three types of storage sheds.
      • RE5¬†introduced as the first Japanese motorcycle with a rotary engine in the world.
    • 1975: Delays in compliance with car emission regulations cause severe difficulties for the company.
      • Philippine distributor Rufino D. Antonio and Associates institute a joint venture with Suzuki (Japan) under the name of Antonio Suzuki Corporation, to expand motorcycle sales in the¬†Philippines.
      • LJ50 (Jimny)¬†4×4 released in Australia with a more powerful, export-only, 550 cc liquid cooled two-stroke straight-three engine.
      • RM125¬†introduced as a production version of the works machine RA75 on which¬†Gaston Rahier¬†won the 125cc World Motocross GP championship. From 1975 to 1984, Suzuki dominates this class 10 years in a row with Gaston Rahier,¬†Akira Watanabe,¬†Harry Everts,¬†Eric Geboers¬†and¬†Michele Rinaldi.
      • Assembly outside of Japan commences for the first time, in Pakistan.¬†Assembly kits of the¬†ST90 Carry¬†and¬†LJ80 (Jimny)¬†are shipped, both with 800¬†cc engines.Production and sales were done by two local entities (Sind Engineering and Naya Dauer Motor) under the auspices of PACO (Pakistan Automobile Corporation).
    • 1976:¬†GS Series¬†motorcycles released, the GS750 and GS400 are the first four-stroke machines from Suzuki in 20 years.
      • Pops Yoshimura¬†enters the GS750 for the first time in the¬†AMA Superbike¬†series, wins at¬†Laguna Seca Raceway.
    • 1977: Debut of¬†Cervo¬†two-stroke minivehicle for domestic market, export version introduced the next year with four-stroke engine.
      • Last of the LJ utility 4×4 series, the¬†LJ80, gets a new four-cylinder water-cooled 800cc four-stroke engine, and is exported to Australia and Europe the following year.
    • 1978: Appointment of¬†Osamu Suzuki¬†as president, Jitsujiro Suzuki appointed as chairman.1979:¬†Alto¬†two-stroke minivehicle introduced.¬†This car was a massive success, propelling Suzuki into seventh place amongst Japanese car and truck manufacturers, and helped the company’s bargaining position when later linking up with¬†Isuzu¬†and¬†General Motors.
      • The flagship model of the¬†GS Series, the GS1000E, becomes available as Suzuki’s first 1-liter machine.
      • A Yoshimura GS1000 ridden by Californians¬†Mike Baldwin¬†and¬†Wes Cooley¬†wins the first¬†Suzuka 8 Hours¬†Endurance Road Race.


    • 1980: Suzuki Australia Pty. Ltd. established in¬†Sydney, Australia.
      • Suzuki enters general-purpose engine field by marketing three electric power¬†generator¬†models.
      • Launch of the¬†GSX series¬†of motorcycles with four-stroke,¬†DOHC¬†four-valve¬†engines.
    • 1981: Consolidated (i.e., including¬†subsidiaries) sales for the¬†fiscal year¬†reach ¬•500 billion.
      • General Motors¬†and¬†Isuzu Motors¬†announce cooperation with Suzuki Motor Company in the production and marketing of new “mini-cars”. GM purchases a 5.3% stake in Suzuki.
      • The¬†RG Gamma¬†(RG őď) makes its first appearance in¬†Grand Prix motorcycle racing; Suzuki wins sixth-consecutive manufacturer’s title, and Suzuki rider¬†Marco Lucchinelli¬†becomes the 500¬†cc class champion.
      • German designer¬†Hans A. Muth¬†uses the motif of the¬†samurai sword¬†to create the original GSX1100S¬†Katana, a motorcycle that “typifies Suzuki”.
      • Production begins on a second generation of 4×4 utility vehicles with 1-liter engines; the SJ410 is designed for export and sold as the¬†Suzuki Samurai¬†in Canada, and as the Jimny 1000 in some markets.
    • 1982: Aggregate (i.e., sum-total) motorcycle production at the Toyama Plant reaches 5 million units.
      • Italian¬†Franco Uncini, riding a¬†Roberto Gallina¬†racing team¬†RG őstmotorcycle, takes the Grand Prix championship in the 500¬†cc class. Suzuki wins the manufacturer’s title for the seventh consecutive year.
      • Masaru Mizutani¬†(Japanese)¬†on his¬†RG ősttakes first place in seven consecutive events and wins the¬†All Japan Road Race Championship¬†for the 500cc class.
      • The company and the¬†Government of India¬†set up¬†Maruti Udyog Ltd.¬†as a joint venture for automobile production and distribution.
      • The company signs a technological tie-up contract with¬†Land-Rover Santana S.A., Spain.
      • Car production begins at¬†Pak Suzuki Motor Co., Ltd.¬†in¬†Karachi, Pakistan.A joint venture with Pakistan Automobile Corporation (PACO), Pak Suzuki was established in September 1982 as Awami Auto Limited.
      • New¬†Alto¬†minivehicle debuts.
      • The very first production four-wheel¬†all-terrain vehicle¬†is released; the QuadRunner 125 begins the era of¬†four-wheelers¬†and transforms the ATV industry.
    • 1983: Jitsujiro Suzuki steps down from the chairmanship.
      • A second¬†Kosai, Shizuoka¬†automobile plant is built for compact cars.
      • The¬†RG250őstmotorcycle is released as the first-ever full-blown¬†racer-replica, with technology developed for the racetrack.[
      • Launch of the¬†Mighty Boy¬†550cc, 4-cycle mini commercial vehicle.
      • The¬†Cultus¬†(Swift/Forsa/SA310) 1-liter passenger vehicle debuts.
      • Production of Suzuki cars begins at Maruti Udyog Ltd. in¬†New Delhi, India.
    • 1984: Suzuki New Zealand Ltd. established in¬†Wanganui, New Zealand. Suzuki France S.A. is established in¬†Trappes, France. Suzuki Motor GmbH Deutschland is established in¬†Heppenheim, Germany.
      • Suzuki starts exporting 1-liter Cultus to U.S. automaker General Motors Corp.
      • An upgraded SJ 4×4, with a 1.3-liter four-cylinder engine and a five-speed gearbox, is released. The¬†SJ413¬†is sold in the U.S. market (as the Samurai) the following year, and ultimately in over 100 countries.
      • Suzuki signs a car production technical assistance contract with¬†China National Aero-Technology Import & Export Corporation.
      • Introduction of the¬†GSX-R750¬†motorcycle with an oil-cooled 4-cylinder DOHC engine.
    • 1985: Aggregate sales of Alto in Japan reach 1 million units.
      • Suzuki of America Automotive Corp. established in¬†Brea, California.¬†Samurai¬†introduced in USA.
      • Company signs a motorcycle production technical tie-up contract with¬†Jinan Qingqi¬†Motorcycle Co., Ltd. in China.
      • Production of Suzuki cars begins at¬†Santana S.A., Spain.¬†The factory is in¬†Linares, Andalusia.
      • Scooter¬†production started at Avello S.A. of Spain.
    • 1986:¬†American Suzuki Motor Corp.¬†is established in Brea, California, to consolidate operations in USA.
      • Suzuki reaches an agreement with General Motors Corp. of Canada for cooperation in establishment of a joint venture company.
    • 1987: Aggregate car exports from Japan reach 2 million units. Annual global sales of automobiles reach 1 million units.
      • Cultus/Swift¬†production began in Colombia.
      • Suzuki reaches an agreement with Mazda Motor Corp. for cooperation in production of micro-mini vehicles.
    • 1988:¬†Escudo¬†(Vitara/Sidekick) 1.6-liter, four-cycle compact 4×4 vehicle debuts.
      • Magazine published by¬†Consumers Union¬†claims the Samurai 4×4 is prone to rolling over. The¬†National Highway Traffic Safety Administration¬†rejects demands for a Samurai recall.
      • Swift¬†sales begin in the United States.
    • 1989: Aggregate car production reached 10 million units.
      • Production of Suzuki cars begins at¬†CAMI Automotive¬†Inc. in¬†Ontario, Canada.
      • Sidekick¬†sales begin in the United States.


    • 1990: Company changes its name to Suzuki Motor Corporation.
      • Kei car¬†standards are upgraded. New mini-vehicles are released under the latest specifications: engine capacity raised to 660cc; overall length extended to 10.8 feet (3.3¬†m).
    • 1991: Consolidated sales reach ¬•1 trillion.
      • Suzuki signs a car production contract in Hungary, establishing¬†Magyar Suzuki¬†Corporation.
      • Production of Suzuki cars begins in Korea through a technical tie-up with¬†Daewoo¬†Shipbuilding and Heavy Machinery Ltd.
      • Cappuccino¬†mini two-seater convertible debuts.
    • 1992: Production of Suzuki cars begins at the new plant of¬†Pak Suzuki Motors¬†in Karachi, Pakistan.
      • Production and sales of Hungarian-built Suzuki cars begin.
      • Suzuki becomes a 50% partner in¬†Maruti Udyog.
    • 1993: Aggregate (i.e., sum-total) motorcycle production at Thai Suzuki Motor Co., Ltd. reaches 2 million units.
      • Passenger car production/sales began at Suzuki¬†Egypt¬†S.A.E.
      • Suzuki signs joint-venture contracts for production of passenger cars and motorcycles in China.
      • Wagon R¬†minivehicle debuts, wins 1993¬†RJC Car of the Year¬†award.
    • 1994: Aggregate sales of Suzuki cars in Japan reach 10 million units.
      • Maruti Udyog¬†of India aggregate car production reach 1 million units.
      • Suzuki and Isuzu Motors Ltd. agree to dissolve their business tie-up.
    • 1995: Aggregate sales of Suzuki minivehicles in Japan reach 10 million units, aggregate motorcycle exports rom Japan reached 20 million units.
      • Suzuki pulls out of its capital tie-up with Santana S.A. in Spain but continues car-related technical cooperation.
    • 1996: Aggregate sales of¬†Carry¬†in Japan reach 3 million units.
      • Vietnam Suzuki¬†corporation starts production of motorcycles and automobiles in the¬†Bien Hoa¬†industrial zone.
      • Production of Suzuki Motorcycles begins at¬†Jinan Qingqi¬†Suzuki Motorcycle Co., Ltd., China.
    • 1997: Achieved 10¬†million cumulative automobile sales for overseas market.
      • Four stroke¬†outboard¬†motors win the Innovation Award at The International Marine Trade Exhibit and Conference (IMTEC) in¬†Chicago.
      • American Suzuki Motor Corp. publicly accuses¬†Consumers Union¬†of rigging 1988 test results for the Samurai 4×4, using videotape obtained through the discovery process in the¬†Suzuki v. Consumers Union¬†lawsuit.
      • Suzuki goes to the¬†International Court of Arbitration¬†over the Indian government’s appointment of a senior executive at Maruti Udyog Ltd.
    • 1998: Suzuki and¬†General Motors¬†Corporation agree on joint development of compact vehicles, both companies agree to strengthen their business tie-up and form a strategic alliance. GM changes its equity stake in Suzuki from 3.3% to 10%.[99]
      • Suzuki and the Indian government settle their dispute over the Indian government’s appointment of a senior executive at Maruti Udyog Ltd.
      • Changan Suzuki¬†Automobile Co., Ltd. begins production of passenger cars in¬†Chongqing, China.
      • A new joint venture with the government of¬†Burma¬†opens a manufacturing plant in¬†Yangon.
      • Introduction of GSX 1300R¬†Hayabusa¬†1299¬†cc¬†sport bike, the¬†fastest production motorcycle¬†in 1999‚Äď2000 model years.
      • Ryosaku “Rick” Suzuki, grandson of¬†Michio Suzuki, becomes president of¬†American Suzuki Motor Corp.
    • 1999: Aggregate motorcycle production reaches 40 million units, aggregate sales of Wagon R in Japan reach 1 million units.
      • Jiangxi¬†Changhe¬†Suzuki Automobile Co., Ltd. receives official approval from the Chinese government for production of commercial vehicles.


    • 2000: The corporation commemorates its 80th anniversary.
      • Aggregate car production at the¬†Kosai¬†Plant reaches 10 million units.
      • Suzuki vehicle production starts at¬†General Motors Argentina
      • GM raises its stake in Suzuki Motor Corp. to 20 percent.
    • 2001: Aggregate worldwide sales of¬†Jimny/SJ¬†reaches 2 million units, production of¬†Alto¬†reaches 4 million units.
      • Suzuki achieves “Zero-Level” target of¬†landfill¬†waste.
      • Aerio¬†compact car (aka Liana for¬†Life In A New Age) introduced at the¬†Geneva Motor Show.
      • Suzuki Motor Corp. (Japan) and¬†American Suzuki Motor Corp.¬†jointly create¬†Suzuki Manufacturing of America Corporation¬†(SMAC) to build¬†all-terrain vehicles¬†for sale in the U.S. and Canada, as well as for export.
    • 2002: Achieved 30 million cumulative automobile sales for worldwide market.
      • Introduction of the¬†Choinori¬†low-cost scooter.
      • SMAC opens Suzuki’s only U.S. manufacturing facility in¬†Rome, Georgia¬†and begins producing the¬†Eiger¬†series ofATVs.
    • 2003: Suzuki is No.1 in¬†Kei car¬†sales for the 30th consecutive year in Japan.
      • Twin, the first¬†hybrid¬†Kei car¬†is launched in Japan.
      • Suzuki Motor Corporation and¬†Fiat¬†Auto S.p.A. announce they will jointly develop and produce a compact sport utility vehicle atMagyar Suzuki.
    • 2004: Aggregate domestic automobile sales reach 15 million units.
      • After eight years, the¬†Suzuki v. Consumers Union¬†lawsuit about a magazine review that said the Samurai 4×4 easily tipped over, is settled out of court.
      • Second-generation¬†Swift¬†compact car debuts at the¬†Paris Motor Show.
    • 2005: Aggregate car production at Maruti Udyog Ltd. reaches 5 million units, and aggregate motorcycle production in Indonesia also reaches 5 million units.
      • The company introduces its recently developed brand philosophy at the 75th¬†Geneva International Motor Show, expressed in the¬†Way of Life!¬†slogan.¬†This English phrase is used worldwide with two notable exceptions:
        • In¬†French-speaking Canada¬†(not France) the¬†Un Mode de vie!¬†slogan is a word-for-word translation of the English, but with the¬†indefinite article¬†prefixed.
        • The¬†Entre e divirta-se.¬†slogan in¬†Brazilian Portuguese¬†(not in Portugal) translates as “Come and have fun” ending with a¬†full stop.
      • The new¬†Swift¬†wins 2005‚Äď2006¬†Car of the Year Japan¬†“Most Fun” award, and is awarded the 2006¬†RJC Car of the Year.
    • 2006: The¬†SX4¬†mini¬†crossover¬†is introduced at the¬†Geneva Motor Show¬†and the¬†XL7¬†crossover 4×4 is introduced at the¬†New York International Auto Show.
      • GM divests, selling 92.36¬†million shares of Suzuki Motor Corporation and reducing their stake to 3%.
    • 2007:¬†Aggregate¬†domestic automobile sales reach 15 million units.
      • Company says that¬†Maruti Suzuki¬†will build the¬†A-Star¬†compact hatchback in India for export worldwide.
      • Nissan North America¬†Inc. and Suzuki Motor Corp. announce that a midsize pickup truck (based on Nissan’s¬†Frontier) to be sold by Suzuki in North America, will be built at Nissan’s plant¬†Smyrna, Tennessee.
    • 2008: GM divests its remaining 3% stake in Suzuki.
      • Equator¬†midsize pickup truck exhibited at the¬†Chicago Auto Show
      • Rick Suzuki steps down as chairman of¬†American Suzuki Motor Corp., due to poor U.S. sales and earnings.
    • 2009: 100th anniversary of the Suzuki brand name.
      • Suzuki markets its first production pickup truck called the Equator.
      • Volkswagen¬†and Suzuki announce the establishment of a global strategic partnership. The¬†Volkswagen Group¬†will buy a 20% stake in Suzuki Motor Corp.
      • November: Suzuki breaks ground on a new 650,000 m2. factory in Eastern Seaboard Industrial Estate in¬†Rayong Province, Thailand, the 20 billion yen investment for eco-car production to start in March 2012.


    • 2010:¬†Aggregate¬†sales of Suzuki cars in Japan reach 20 million units.
      • January:¬†Volkswagen Group¬†completes its purchase of 19.9% of Suzuki’s outstanding shares.
      • Its plant in¬†Yangon,¬†Burma¬†was closed after the joint venture with the government between 1998 and 2010 had expired.
    • 2011: Suzuki announces Indonesia will become a regional production base with investment up to $800¬†million over the next few years.
      • February:¬†Suzuki Manufacturing of America Corp.¬†(SMAC) celebrates the 10th anniversary of its¬†Rome, Georgia¬†plant, and $1.4 billion sales in the past decade.
      • November: Suzuki terminates its partnership with¬†VW¬†in accordance with terms of the agreement, and commences arbitration proceedings for return of Suzuki shares held by the¬†Volkswagen Group.
    • 2012:¬†Aggregate¬†domestic sales in India by Maruti Suzuki reaches 10 million units. Aggregate domestic sales of minivehicles in Japan reaches 20 million units.
      • January: Suzuki announces plans to build a new engine factory as the third factory in Indonesia for the fast-growing¬†Southeast Asian¬†market. Suzuki spent ¬•10 billion ($130 million) for a 1.3 million square-metre site in an industrial park outside Jakarta, and the plant may cost ¬•30 billion to build.
      • February: Suzuki Motor Corp. and¬†Intelligent Energy¬†of¬†Loughborough¬†in the UK, a manufacturer of hydrogen-powered fuel cells, announce a joint venture to accelerate the commercialisation of zero-emission vehicles.
      • March: Suzuki Motor Thailand starts production and sales of the new Swift compact car.
      • November: American Suzuki Motor Corp. files for Chapter 11 bankruptcy protection. Owing to its focus on small cars, a strong yen and stringent US safety regulations which have hurt growth, Suzuki Motors announces it will discontinue building autos for the US market and focus instead on motorcycles, ATVs and marine equipment.U.S. sales had peaked in 2007 but had dropped to a quarter of that by 2011.
      • Suzuki got the approval for setting up a new factory and revive its plant in¬†Yangon. This will resume its vehicle and spare part production in Myanmar which was closed in 2012.
      • One-Millionth commemorative edition GSX-R1000 model celebrates a million motorcycles produced in the¬†Suzuki GSX-R series¬†since 1985.
    • 2013:
      • 50th anniversary Special Edition GSX-R1000 model celebrates Suzuki’s 1963 entry into the U.S. motorcycle market.
      • March: In spite of a 2012 statement to the contrary,¬†Suzuki Canada Inc. announced it would discontinue its auto-building operations in Canada as part of its Chapter 11 bankruptcy proceedings in the U.S. It was contemplated that the sale of motorcycles, ATVs and marine equipment would continue in Canada as well as in the U.S.July: News reports suggested that disaccord over the erstwhile alliance between¬†Volkswagen¬†and Suzuki might be settled as a result of renewed talks between the two companies.¬†These reports were soon denied by Executive Vice President¬†Toshihiro Suzuki, who said that “there have been various reports, but there absolutely are no such facts, so there is nothing I can talk about on this topic.”
        • Debut of the second-generation¬†SX4¬†crossover vehicle at the 83rd¬†Geneva International Motor Show.
        • American Suzuki Motor Corporation¬†ends all operations as of 31 March, selling its assets to¬†Suzuki Motor of America, Inc., a wholly owned subsidiary of Suzuki Motor Corporation.
      • October: Suzuki recalls 210,228 motorcycles in the U.S. because the front brakes might not work properly.

    *Information from and

    **Video published on YouTube by “Suzuki Global Official



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