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Red Bull history, profile and history video

 The brand that gives you wings sold 5.2 billion cans, up 13%, across 165 countries in 2012. The brand is on a winning streak in motorsports with Infiniti Red Bull Racing capturing the Formula 1 constructors’ and drivers’ championships four straight years. Red Bull also got a boost as the chief sponsor of the “Red Bull Stratos” 24 mile space jump undertaken by Felix Baumgartner in October, 2012.”

“Red Bull History

In 1976, Chaleo Yoovidhya introduced a drink called Krating Daeng in Thailand, which means “red gaur” in English. It was inspired by the tonic Lipovitan, whose prime ingredient is taurine, and was popular among Thai truck drivers and laborers. After visiting Thailand in 1982Dietrich Mateschitz had discovered that Krating Daeng helped cure his jet lag. In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into a global brand. Red Bull was founded by each partner investing $500,000 of savings and taking a stake in the new company. Yoovidhya and Mateschitz each held a 49% share of the new company. They gave the remaining 2% to Yoovidhya’s son Chalerm, but it was agreed that Mateschitz would run the company. The product was launched in Austria in 1987.

In 1992, the product expanded to international markets: Hungary and Slovenia. It entered the United States via California in 1997 and the Middle East in 2000. In 2008,Forbes magazine listed both Chaleo and Mateschitz as the 250th richest people in the world with an estimated net worth of $4 billion.

Red Bull is headquartered in Fuschl am See, an Austrian village of 1500 inhabitants near Salzburg. The building sports no logo and is heavily guarded. The company does not grant any interviews.”

*Information from Forbes.com and Wikipedia.org

**Video published on YouTube by “Alux.com

Industry:

Beverages